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Snapdeal traffic grows 61% in a year, now India's third-largest marketplace

The gain in the reach has been a result of its focus on the mass segment in India.

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MUMBAI: Snapdeal’s web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019, reveals a latest SimilarWeb data report. As per the data, in the last one year, Snapdeal’s traffic has grown 61 per cent to cross 87 million monthly visits in September 2019 to its web and mobile sites.

Snapdeal with its 848 million visits in the last 12 months is now the third-largest marketplace in India, more than four times the size of #4*, which with 205 million visits in the last 12 months is a distant #4 in the Indian market.

As per the brand, this gain in the reach and popularity has been a result of its steady focus on the mass segment of the e-commerce market in India.

Pursuant to its Snapdeal 2.0 strategy unveiled in August 2017, Snapdeal sharpened its focus on the needs of the value-conscious buyers in India. This market of 400 million potential buyers is the fastest-growing segment in Indian e-commerce.

Consistent with its focus on the value segment, more than 90 per cent of Snapdeal’s users come from the small towns and cities of India.

As per a recent tweet by Snapdeal’s CEO and co-founder Kunal Bahl, the company saw its highest-ever monthly transacting users in September 2019. In the on-going Diwali sales, Snapdeal’s order volumes grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across India.

Snapdeal’s total monthly traffic across the web, mobile site and app at nearly 150-180 million is expected to cross 220 million in October 2019 with the on-going festive season. With the success of its 2.0 strategy, Snapdeal has established itself as a strong #3 in the Indian market, with a leadership position in the Bharat-focused value segment.

Snapdeal’s growth is based on a strategy of pursuing growth basis healthy unit economics while simultaneously maximising the operating efficiency of the marketplace. This is reflected in its audited financials for the FY 2019-19, released in July 2019.

Snapdeal’s consolidated revenues grew by 73 per cent (from Rs 535.9 Cr in FY 18 to Rs 925.3 crore in FY19). Simultaneously, it also reduced its loss by 71 per cent (from Rs 611 Cr in FY 18 to Rs 186 Cr in FY 19).

Snapdeal CEO & co-founder Kunal Bahl said, “The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favorable unit economics gives Snapdeal an immense competitive advantage.”

Snapdeal’s growth in traffic, increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered seller-partners, who have more than 200 million listings on the marketplace.

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