iWorld

POPxo Launches Ecommerce Platform

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/27/popxo.jpg?itok=8jW1PsgW

MUMBAI: POPxo, India’s largest digital community for women today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in creating short and engaging content. The recent success of its first web series, “Unmarried” has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.

POPxo Founder & CEO, Priyanka Gill says “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online - our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”

“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis - now we hope to wow then with our private label offering”, she adds.

Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17M users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalization.”

Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.

Shubham Jain, Business Head - Ecommerce at POPxo says, “From design to production and distribution - we are running the entire process in-house and via our partnerships with service providers.  It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/sonyliv.jpg?itok=CvnXZLTE
SonyLIV onboards four sponsors for India-Australia series

KOLKATA: Since its rebranding, the India tour of Australia is the first major sporting event to be aired on SonyLIV. While the digital arm of Sony Pictures Networks India (SPNI) created quite a buzz on the back of its original content, it’s continuing to promote all its tentpole properties...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/indvsaus.jpg?itok=Phx3Xpoz
Ind-Aus tour: Facebook strikes digital content partnership with SPNI

KOLKATA: Facebook announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian cricket team’s tour of Australia. Kickstarting on 27 November, the partnership will involve exclusive video-on-demand match content being showcased on Facebook Watch, the only social...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/uday.jpg?itok=FgXD68qY
Lens of regulation is more important: Uday Shankar on OTT platforms

‘Will OTT platforms be put on leash?’ is the question being discussed and debated lately, especially after being brought under the ambit of the ministry of information and broadcasting (MIB).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/puneet.jpg?itok=9-UyU2cj
Times Internet's transformation from media company to tech company

Digital disruption is reshaping the media and entertainment ecosystem at a rapid pace. As media companies adapt to the change, investment in technology is emerging as the need of the hour.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/amazon.jpg?itok=1O8EF3y8
CAIT demands 7-day ban on Amazon for not indicating country of origin

NEW DELHI: Expressing dissatisfaction with the Rs 25,000 penalty levied on Amazon India by the ministry of consumer affairs, the Confederation of All India Traders (CAIT) has demanded a seven-day ban on the e-commerce giant for not providing the mandatory details of 'country of origin' on the...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hits.jpg?itok=m44f_eGA
Hits debuts on Jio

NEW DELHI: Hits, one of Asia's top English networks bringing the best of Hollywood and UK TV shows, will now be available to Jio users. It will be introduced as a value-added linear service on JioTV for mobile users as well as JioTV+ for JioFiber users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/aatm.jpg?itok=0rRXUFEs
Mitron TV launches ‘Atmanirbhar Anthem’

KOLKATA: Short format video app Mitron TV has released the Atmanirbhar Anthem following the ban of 43 additional Chinese-origin apps by the Indian government. The anthem pays homage to the Indian technology community and reiterates the message of using homegrown products and services. The anthem’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/yim.jpg?itok=b-odL1Ug
Times Internet rolls back pay cuts as business picks up

KOLKATA: As media companies start seeing a rebound in business after the initial shock of the Covid2019 crisis, many of the biggies have begun rolling back pay cuts. The latest addition to the list is Times Internet Limited (TIL).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sony.jpg?itok=ZC-ZSlQn
SonyLIV ramps up content portfolio with live sports, dubbed regional show

KOLKATA: After months of waiting to see Team India in action, SonyLIV is here with a breather for all cricket lovers. The much-hyped India Tour of Australia will go live on the platform starting 27 November. In one of the most high-octane series in international cricket, Kohli’s Men in Blue will...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required