iWorld

POPxo Launches Ecommerce Platform

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/27/popxo.jpg?itok=8jW1PsgW

MUMBAI: POPxo, India’s largest digital community for women today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in creating short and engaging content. The recent success of its first web series, “Unmarried” has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.

POPxo Founder & CEO, Priyanka Gill says “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online - our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”

“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis - now we hope to wow then with our private label offering”, she adds.

Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17M users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalization.”

Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.

Shubham Jain, Business Head - Ecommerce at POPxo says, “From design to production and distribution - we are running the entire process in-house and via our partnerships with service providers.  It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/yim.jpg?itok=b-odL1Ug
Times Internet rolls back pay cuts as business picks up

KOLKATA: As media companies start seeing a rebound in business after the initial shock of the Covid2019 crisis, many of the biggies have begun rolling back pay cuts. The latest addition to the list is Times Internet Limited (TIL).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sony.jpg?itok=ZC-ZSlQn
SonyLIV ramps up content portfolio with live sports, dubbed regional show

KOLKATA: After months of waiting to see Team India in action, SonyLIV is here with a breather for all cricket lovers. The much-hyped India Tour of Australia will go live on the platform starting 27 November. In one of the most high-octane series in international cricket, Kohli’s Men in Blue will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sameer.jpg?itok=uG9pNmvk
This generation will witness shift from linear TV to OTT: Sameer Nair

MUMBAI: Ever since the Covid2019 pandemic cast its shadow over the world, the consumption pattern of audiences has altered drastically. The entertainment industry, for one, has witnessed radical changes as the shutdown of theatres led to viewers taking to smartphones to keep themselves engaged....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/xos.jpg?itok=jhJi613g
Cosmos-Maya secures global digital distribution deals

MUMBAI: Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally, including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu. US-based OTT Studio has picked up four Cosmos-Maya...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/swqti.jpg?itok=FSOUVpBf
Swati Mohan quits Netflix India

KOLKATA: Netflix India marketing director Swati Mohan has moved on from the organisation. She spearheaded the streaming giant’s marketing strategy at a very crucial time and led several big campaigns. She spent over two years at the organisation. Back in 2018, Mohan resigned from her position at...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/pun.jpg?itok=5vG_tysn
Puneet Gupt on Times Internet’s performance post-Covid

Given the sudden uncertainties, digital publishers were fretting about the downturn in business at the beginning of Covid2019 crisis. Anticipating a very troublesome period, the publishers prepared to counter the worst situation.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/netflix.jpg?itok=1IR-d5DI
Netflix India draws ire over a scene in A Suitable Boy

KOLKATA: Netflix India has landed in yet another controversy – this time, over a kissing scene in the series A Suitable Boy. The sequence depicting a Hindu girl kissing a Muslim boy against the backdrop of a Hindu temple seems to have offended a section of viewers as well as right-wing political...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/gsme.jpg?itok=JpiKwsqh
Lumikai & Loco partner to host Game Night on 26 Nov

New Delhi: Gaming has emerged as one of the extremely promising categories of the future and is entering into the mainstream. Starting from equipment manufacturers to game creators and gamers, the industry is expanding rapidly with every passing day. Youth is now beginning to opt for gaming as a...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/totter.jpg?itok=LoMftG2q
Meet Tooter, the 'swadeshi' alternative to Twitter

NEW DELHI: As the ‘Vocal for Local’ initiative putters on and gathers steam, some enterprising individuals have seized the chance to create a swadeshi alternative to Twitter, one of the most popular microblogging platforms in India. Named Tooter (sound familiar?), the social network calls itself...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required