PhonePe supercharges financial services portfolio

Launches 6 new insurance & MF products in 4 months


NEW DELHI: PhonePe announced that it has supercharged its financial services portfolio. The company has added six new products in the insurance and wealth management space in the last four months. PhonePe credits its cutting edge technology platform that encourages continuous innovation, the passion of its people and strong and aligned partners as the key pillars that have helped launch multiple products at a rapid pace despite the lockdown. 

Insurance and financial services have been deeply under penetrated categories in India due to  problems of distribution, customer education and awareness. PhonePe with its over 230 million user base, is uniquely positioned to solve these problems and get the right product at the right price point to customers across India. What differentiates PhonePe’s offerings is that the products are simple to understand, come with an instant enrollment and are distributed digitally at very affordable prices. What also sets the offerings apart is the partnerships PhonePe has built with industry leaders in both the insurance & mutual funds space. These partners come with deep experience in this space, and have worked very closely with PhonePe to launch tailor-made offerings for its rapidly increasing customer base. 

PhonePe financial services & payments vice president Hemant Gala said, “PhonePe is building India’s most comprehensive Financial Services platform. Our philosophy has always been to launch customer centric products backed by a deep understanding of customer needs, with simplified payment flows. The customer response to our recent launches has been phenomenal, and we have already become the fastest growing insure-tech distributor in India and have also seen mutual fund investments from over 15,000 pin codes across tier 1,2 & 3 cities and towns.  We will be launching multiple tailor-made products in the financial services space  addressing key use cases and solving critical customer problems by the end of the year.”

PhonePe head of product management Vishal Gupta added, “We believe that buying insurance and investing in Mutual Fund products should be a simple, frictionless and secure process. All our Financial Service products have been built keeping the above principles in mind. What is also noteworthy is that despite the lockdown, our pace of product development did not slow down and we were able to bring new offerings to the market with the same cadence that we had set for ourselves in the beginning of the year. The deep collaboration, efficient communication and flawless execution across business and products teams made this possible. We will continue to innovate and deliver use case led products while we build out India’s largest Financial Services platform.”

Here’s a quick timeline view of PhonePe’s new launches:

The Personal Accident: Launched in July. Offers the customer or its nominee a fixed, lumpsum amount in the unfortunate event of death or total permanent disability of the insured due to an accident. Premium for the same starts from Rs 24 to Rs 480 with sum insured ranging from Rs 1 lakh to Rs 20 lakh.

The Dengue & Malaria cover: Launched in July. Offers policyholders a fixed cash payout amount on diagnosis and more than 48 hours of hospitalisation due to 6 vector borne diseases including dengue, malaria, japanese encephalitis, kala-azar, chikungunya and filariasis. 

Hospital Daily Cash: Launched in July. Offers a per day cash payout for upto 15 days on hospitalisation with a minimum 48 hours of hospitalisation payable from second  day onwards. Premiums start from Rs 130 and Sum insured available amount goes upto Rs 75,000

CoronaVirus Insurance Policy: Launched in April. Offers a cashless and reimbursement payout for diagnosis and hospitalisation due to Covid-19 - upto Rs1 lakh - with prices starting from Rs 396

Domestic Travel Insurance: Launched in June. Offers an affordable annual insurance cover of up to Rs 5 lakhs for a number of travel-related untoward incidents for Rs 499

Super Funds: Launched in May. A comprehensive investment solution managed by professional Fund Managers that invests across multiple top equity, gold and debt funds of different mutual fund companies to help investors create long-term wealth in a safer way. Investors can begin investing with as little as Rs 500 per month.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

Nimisha Pandey to head Hindi originals for Zee5

MUMBAI: ZeeL has roped in National award-winning writer and director Nimisha Pandey to head the Hindi originals for its digital entertainment platform, Zee5. In this role, she will be responsible for creating quality original content for the OTT.

iWorld Over The Top Services
Delhi HC on WhatsApp privacy: ‘It’s voluntary, user can delete it’

KOLKATA: Amid the controversy surrounding WhatsApp’s updated privacy policy, the Delhi high court has remarked that it is a voluntary app and one can choose not to use the platform. The court was responding to a petition filed against the Facebook-owned messaging app following changes to its terms...

iWorld Over The Top Services
OTT summit Vidnet returns with first virtual edition

KOLKATA: Indiantelevision.com’s flagship OTT summit Vidnet is back with its latest edition. Like other large industry summits in the post-pandemic era, Vidnet is also going virtual this year. Contiloe has come on board as the supporting partner, Bitmovin and Pallycon are the technology partners;...

iWorld Over The Top Services
Two senior Zee5 executives step down

KOLKATA: Rajneel Kumar and Jay Pandya, two senior executives at Zee5, have put down their papers.   Kumar joined Zee5 in 2018 as head - expansion projects & head of products, and was entrusted with expanding the consumer offering to increase users and revenue by building new business verticals...

iWorld Over The Top Services
WhatsApp delays its privacy policy update

WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy that was set to be implemented from 8 February this year. The overwhelming criticism has forced the messaging app to take a step back and in the latest development, it has delayed the...

iWorld Social Media
Guest column: How OTT platforms can keep customer churn at bay

The breakneck speed of OTT growth currently underway across the globe, improvements in internet speeds, and the addition of improved technology have been advantageous for millions of users to gain access to content on the go.

iWorld Over The Top Services
Shemaroo's Ibaadat app gets a revamp

With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was tough. Shemaroo came up with a solution for that – the Ibaadat app.

iWorld Over The Top Services
Puneet Tripathi joins Times Internet programmatic division

KOLKATA: Times Internet has appointed Puneet Tripathi as programmatic strategic planning & solutions head. He took on his new role in December 2020. Prior to this, Tripathi was associated with Alibaba group as monetisation strategy & programmatic director. His experience spans over 17 years...

iWorld eNews
Petition filed challenging WhatsApp privacy policy

KOLKATA: In the wake of controversy over its updated privacy policy, Facebook-owned messaging app WhatsApp is facing legal suit in India. The new policy verges on user surveillance and threatens India’s security, a petition filed against the messenger said. After a brief hearing today, the matter...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required