iWorld

NFTICally unveils Comearth to drive e-commerce in the Metaverse

The launch was graced by NFTICALLY’s advisors and partners.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/06/15/commerth.jpg?itok=bCezHUsa

MUMBAI: Global Web3 E-Commerce SaaS platform NFTically has launched  Comearth. This is a destination for commerce in the Metaverse. Comearth, a 3D immersive virtual environment, will be powered by NFTically's "Web3 E-Commerce Engine '' & backed by the trust and decentralization of the Polygon Blockchain. In Comearth, brands, enterprises, content creators, and celebrities will be able to purchase their virtual spaces / virtual real estate as Comearth’s "Citizens" and launch the e-commerce experiences for their customers, consumers and followers.

 The metaverse has the potential to be a $13 trillion ecosystem within a decade. The e-commerce industry also is expected to expand at a CAGR of 22.9 percent between the years 2020-2027 to size over $16.2 trillion. Exploring the intersection of two burgeoning markets, Polygon co-founders Sandeep Nailwal & Jaynti Kanani, Coinbase CPO Surojit Chatterjee, Unacademy co-founders Gaurav Munjal, and Roman Saini, Indian film-maker Subhash Ghai, Actor Kunal Kapoor, Capital X's Cindy Bi, Nazara's Nitish Mittersain have invested in NFTICALLY to build a 3D immersive metaverse ecosystem that would power e-commerce for 100,000 brands & individuals by 2025.

NFTically founder & CEO Toshendra Sharma said, "Web3 is the next generation of the internet, which will profoundly impact e-commerce solutions. Comearth will bring a fully-immersive DIY layer to e-commerce and enable immersive hyper-personalisation for everyone. We intend to democratise and facilitate mass Web3 adoption & bridge the gap between web3 and web2 E-Commerce."

 The launch was graced by NFTICALLY’s advisors and partners including film writer-director, producer, Subhash Ghai, Mafatlal Group vice-chairman Priyavrata Mafatlal, Kulturemint director Govind Singh Sandhu and The Blockchain Council CEO Pradeep Aswal. They reflected upon the perspectives of brands getting empowered with Comearth for augmenting retail and consumer experiences.

 Comearth comprises different sizes of land parcels that cater to businesses and industries ranging from large to small enterprises, celebrities, and individuals. It will act as a global marketplace for goods (digital, physical, and phygital) and services (within and outside of the Metaverse) & facilitate e-commerce and lead generation. The land parcels can be purchased as NFTs and are governed by the smart contracts deployed on top of Polygon Blockchain. The comprehensive DIY tools empower the landowners to start their metaverse venture in minutes and will be accessible by mobile, laptops, and VR devices.

 Polygon Studios Metaverse lead Brian Trunzo said, "Polygon Studios is pleased to welcome Comearth as a valued partner into the ecosystem. Their easy-to-use and powerful suite of tooling brings brands and rights holders closer to their audiences — a key aspect of facilitating broader Web3 adoption".

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/6_0.jpg?itok=b-wcYP0o
HBO Max to stop original content creation in the Nordics, Central Europe, the Netherlands & Turkey

Warner Bros. Discovery (WBD) is putting a stop to original productions by its streaming service HBO Max in the Nordics, Central Europe, the Netherlands and Turkey.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/5.jpg?itok=-u7DIeTj
Lightbulb.ai raises $1.5 mn in pre-seed funding round from investors

Lightbulb.ai, an emotion AI and engagement analytics platform has raised a pre-seed funding round of $1.5 million from investors Chiratae Ventures and 9Unicorns. The other investors participating include Anthill Ventures and AI-led video-editing company, VideoVerse.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/06/3.jpg?itok=gX6EjO1U
GUEST ARTICLE: Audience insights empower OTT businesses to gain competitive advantage

India is witnessing a monumental shift in the consumption of entertainment with the emergence of OTT platforms dominating traditional television and big screens. The heightened demand to access quality content conveniently, has led digital video content to rise in popularity.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/sameer-nair.jpg?itok=1Xu08ods
Applause Entertainment expands into Southern markets; unveils Chennai office

Aditya Birla Group's venture Applause Entertainment on Tuesday announced its expansion in the southern market and set up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/netflix-deepashree.jpg?itok=QsmA0bqI
Netflix’s brand & content marketing lead Dipashree Das moves on

Netflix brand and content marketing lead Dipashree Das has moved on after a six-year association. Based out of Mumbai, she was a manager in Netflix's marketing team focusing on film launches across India and Southeast Asia (SEA).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/36.jpg?itok=wzDhaVei
Affle board appoints four additional directors

Technology company Affle on Monday announced the appointment of four additional directors to its board. The new members include independent director Lay See Tan, executive director Vipul Kedia, non-executive director Noelia Amoedo and non-executive director Elad Natanson.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/35.jpg?itok=PY1fq8ll
boAt announces leadership expansion; onboards P Narayan, C Awasthi as business and HR heads

Imagine Marketing, which owns the market-leading wireless hearables and wearables brand boAt has announced several new appointments to the leadership team, affirming its focus to building a top-notch team to unleash the next phase of growth. The company has increased its workforce by over 110...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/34.jpg?itok=NNNxHUMo
i-Tap inks MoU with NextPlay

Triple Com Media (iTap) Mumbai, has announced a strategic partnership with NextPlay Technologies. NextPlay’s in-game advertising (IGA) unit, HotPlay has entered into a memorandum of understanding (MOU) with iTap, Mumbai. It is an OTT entertainment and gaming platform in India that offers comedy...

iWorld Over The Top Services