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Myntra's 'All About You' aims to break myths about colours, coinciding with Holi

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New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

For more details:

Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

Twitter: https://twitter.com/AllAboutYoubyDP

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