Indian SMEs believe growth in e-commerce will continue post-Covid: FedEx Survey

SMEs are enhancing their e-commerce capabilities and rethinking their online shopping strategies.


NEW DELHI: FedEx Express has shared the findings of a recent small and medium enterprise (SME)-focused survey in India to identify trends in e-commerce and digital adoption among SMEs during the Covid2019 pandemic.

The survey reveals a sense of optimism among SMEs in India, largely driven by the growth in e-commerce sales, with 30 per cent of small businesses and 40 per cent of medium businesses seeing a rise in online sales since lockdown began.

The pandemic and its resulting restrictions have led to a shift in consumer behavior towards e-commerce, with 35 per cent of small businesses and 54 per cent of medium businesses surveyed believing that e-commerce sales will improve their financial growth following Covid2019.

The festive season was a highlight for the sector, with SMEs enhancing their e-commerce capabilities and rethinking their online shopping strategies in anticipation of significant sales. 34 per cent of surveyed SMEs expect strong peak season demand. This matches the findings published by Redseer, which stated that peak season sales in India are expected to almost double this year, reaching $7 billion in gross merchandise value compared to $3.8 billion in the same period last year. 

With the expected continued rise in e-commerce sales, 80 per cent of medium and 58 per cent of small businesses in the survey also believe that increased buying behavior on e-commerce platforms will continue following the pandemic. 

SMEs are also embracing digital solutions, with 76 per cent of small businesses and 60 per cent of medium businesses stating that they are seeing a rise in digital payments received since the start of the pandemic. Digital wallets are also seeing greater adoption, with higher rates among small businesses (28 per cent) than medium businesses (7 per cent).

The value of fast and secure shipping is also a consideration for both shoppers and the businesses selling online. The survey highlighted that 41 per cent of SMEs believe that their customers would pay more for faster delivery, making the choice of the right logistics service provider with the ability to support business growth driven by time-sensitive shipments a priority for businesses.

FedEx Express India VP - operations Mohamad Sayegh said, “Throughout Covid2019, we have seen that consumers are increasingly shopping from home, and with continued travel limitations and efforts to control the spread of the virus likely to prevent people from visiting family and friends this festive season, more gifts are likely to be shipped this year, rather than delivered in person.”

“With the expected continued surge in e-commerce sales, FedEx has been working with businesses to encourage their customers to shop and ship early. We are confident our global and domestic networks will support the demands of each business and their customers,” he added.

The FedEx-commissioned survey was conducted by the independent research firm Dun & Bradstreet India.

Latest Reads

ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services
Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

iWorld Over The Top Services
Airtel unveils new prepaid plans bundled with Disney+ Hotstar benefits

Mumbai: Telecom major Bharti Airtel Ltd (Airtel) has unveiled its new prepaid mobile plans that come with high-speed data, unlimited calling, daily SMS benefits as well as one-year free access to streaming platform Disney+ Hotstar. "With Disney+ Hotstar subscription, users will get access to live...

iWorld Telecom
Actus Digital announces new platform to optimise OTA & OTT monitoring solution

Mumbai: Actus Digital, a QA monitoring and compliance logging solutions provider, has announced a new version of its intelligent media monitoring platform. It will be demonstrated during online events, including NAB Amplify, the virtual event held in place of the 2021 NAB Show, the comapny said.

iWorld Over The Top Services
Laqshya Event Capital founder Deepak Choudhary joins Live 101 board

Homegrown digital platform Live101 has announced Deepak Choudhary as a new addition to its board of directors.

iWorld eNews
Lionsgate India promotes Shreya Channa as VP, people office SA & SEA

Mumbai: Lionsgate India on Wednesday announced that Shreya Channa, who joined the firm earlier this year as VP - head of people office, to become a part of the expansion for South Asia (SA) and emerging markets of Asia. She will be reporting to Lionsgate MD Rohit Jain. Channa will work closely with...

iWorld Over The Top Services
Globopay acquires streaming rights to Serbian drama 'Civil Servant'

Mumbai: Global independent content distributor GoQuest Media has inked a deal with Brazilian streaming platform Globopay. As part of the deal, Globoplay has acquired exclusive streaming rights to the Serbian drama “Civil Servant”, a spy thriller produced by Telekom Srbija and Film Danas. Created...

iWorld Over The Top Services
Rakuten TV turns to Amagi for FAST channel distribution

Rakuten TV has partnered with the cloud-based SaaS tech firm Amagi for channel distribution and monetisation across Europe. The video-on-demand (VOD) streaming service company has deployed Amagi’s free ad supported streaming TV (FAST) solutions.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required