iWorld

×

×

Flipkart to roll out video streaming for members of Plus loyalty program

The service is now in beta stage.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/06/flip.jpg?itok=KD_6fO12

MUMBAI: Amid the fierce battle of existing players, the Indian over-the-top (OTT) market is going to see the entry of another player. Walmart Inc.’s Flipkart is planning to roll out video streaming for members of its Flipkart Plus loyalty program by September.

According to a report by Bloomberg Quint, the service is now in beta stage. Moreover, it will enter the market ahead of the Diwali season. It will help the e-commerce platform to catch up with its main rival Amazon which houses award-winning shows such as The Marvelous Mrs. Maisel for global audiences and popular shows in local languages like Mirzapur.

Initially, Flipkart will rely on licensed content from Walt Disney Co., local studios like Balaji Telefilms. It won’t take the route of burning cash for original content first. Rather, it would bring in-house content later.

Flipkart Plus video-streaming will come free just like its no-subscription fee loyalty program unlike Amazon where it has subscription for prime members. According to the report, Flipkart shoppers can become members by amassing 300 “super coins,” at a rate of 2 for every Rs 100 ($1.40) spent on its platform. Back in 2018,  Walmart paid $16 billion for control of Indian e-commerce platform Flipkart. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/thinki.jpg?itok=J2AysLm6
The quirky ‘#IdeaChor’ campaign turns into a digital success for MX Player

MUMBAI: Within 7 months of launch and with 17 Originals, MX Player is India’s leading streaming platform that caters to 75 Mn Daily Active Users. However, the brand has been the talk of town for the past few days – ever since the strange #IdeaChor started trending on social media. While both the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/vigo.jpg?itok=Ph0WzhC3
Vigo India celebrates two years of connecting communities

MUMBAI: Vigo Video, India’s fastest-growing short-video platform, successfully completes two  years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/Peggy_Johnson-Rishika_Lulla_Singh.jpg?itok=02LHomMz
Eros Now partners Microsoft to build next gen online video platform by leveraging Azure

MUMBAI: Eros Now, the digital arm of Eros International Plc announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at better consumer experience. The partnership will also help the latter to expand in the Indian market as it is one of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ACT.jpg?itok=aL7eMjrF
ACT enters TRAI’s top 5 broadband players list

South Indian wired broadband internet services provider Atria Convergence Technologies Limited was among Telecom Regulatory Authority of India (TRAI) list of top 5 broadband internet services providers in the month ended 31 July 2019 (Jul-19, month or period under consideration).

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ZEE5_800_NEW.jpg?itok=sXF-FE_e
ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/hotstar.jpg?itok=4Ryp5mcV
Catch Up with The Best Emmy nominated shows on Hotstar Premium

MUMBAI: With maximum nominations in its kitty, Hotstar Premium is the destination to catch up on all the shows that are in the running for the 71st Emmy Awards, scheduled for later this month. Veep amazed us, Game of Thrones downplayed all the expectations and Chernobyl blew it up! Before the big...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/Gourav-Rakshit.jpg?itok=W_OLx0NQ
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/linkdin.jpg?itok=QkNADDxM
Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

MUMBAI: LinkedIn, the world’s largest professional network in association with ESPN, the one-stop destination for all things sports, concluded the first season of LinkedIn ESPN Office Sports Quiz with team BigBasket winning the finale. The contest witnessed tough competition between corporates,...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/vod.jpg?itok=GPg2gvZB
SVOD to account for one-third of sector revenues in India by 2024

MUMBAI: The Asia Pacific online video industry will generate US$27 billion in advertising and subscription revenue this year, up 24% Y/Y from 2018, according to a new report, Asia Pacific Online Video & Broadband Distribution 2020, published today by Media Partners Asia (MPA). This pie is...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories