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Flipkart’s new subscription pack for affordable smartphone ownership

Users can avail SmartPack subscription by paying for 12-18 months.

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KOLKATA: Homegrown e-commerce marketplace Flipkart, India’s, has introduced a unique Flipkart SmartPack offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting 17 January 2021, consumers can purchase a brand new smartphone on the Flipkart app with a 100 per cent money-back guarantee.

This launch comes at a time when customers across the country are seeking economical smartphone upgrades that help them access important services from education to healthcare and entertainment. It marks an important development for the category, which has been witnessing strong demand in the affordable to mid-premium segment in a post-pandemic world, from both metros and tier-3+ regions alike. Leveraging its valuable ecosystem partnerships with leading smartphone brands and service partners, Flipkart has created this industry-first offering.

Flipkart mobiles senior director Aditya Soni said, “Today, the smartphone has become one of the most important gadgets to us. Our lives have changed so much this past year and the smartphone has become the go-to resource for a host of growing requirements. In line with our consistent effort to solve every consumer need, we are delighted to partner with leading brands and service providers for the launch of Flipkart SmartPack. This is yet another step in our commitment to expand our portfolio of value-added services for consumers by bundling new smartphones with some of the most popular premium services, and making them available at affordable prices. We believe this launch will add a new positive perspective to smartphone ownership.”

Customers can choose from a range of SmartPacks which include in-app services from SonyLiv Premium, Zee5 Premium, Voot Select, Zomato Pro, Cult.fit Live and Practo Plus, among others. They can avail the SmartPack of their choice on most smartphone models in the Rs 6,000-17,000 price range, across popular brands like realme, POCO, Samsung, Redmi, Motorola, Infinix, OPPO, vivo and more. Customers will also be able to avail a wide range of offers from fashion and hospitality brands as part of their SmartPack.

A Zee5 spokesperson said the partnership will help the OTT tap into Flipkart’s vast consumer base, potentially opening up new cohorts to engage with. “The partnership further strengthens our already robust distribution network in both metros and tier-3+ markets, reinforcing our regional growth and expansion strategy. The integration will enable Flipkart consumers to access the vast expanse of Zee5’s content library and will help keep them engaged and entertained on their new mobile devices. Needless to say, we're excited to offer them an unmatched viewing experience, hoping to turn all potential new on-boards into loyalists in due course of time.”

Furthermore, SmartPack users get access to Zomato pro, an all-encompassing membership that unlocks privileges and discounts at 25,000+ restaurants across dining out and delivery.

All services in the SmartPacks are offered at the same or lower price as the monthly packs offered by the respective service providers on their platforms, exclusive of their discounts.

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