iWorld
Anil Kapoor’s Subedaar lights up Times Square as Prime Video pushes global launch
Suresh Triveni’s action drama debuts globally across 240 plus territories
NEW YORK: Prime Video’s original film Subedaar has taken Indian storytelling to one of the world’s most visible advertising stages, lighting up the giant digital billboards of Times Square in a high-profile global showcase.
The larger-than-life display marks a symbolic moment for Indian cinema, placing the action drama at the heart of one of the world’s most recognisable commercial intersections: a space typically dominated by major international entertainment launches.
Headlined by Anil Kapoor, the film has drawn praise for its intense performances and immersive storytelling. Times Square, long regarded as a global marketing stage for blockbuster campaigns, has hosted some of the biggest entertainment promotions in the world, making Subedaar’s appearance there a notable milestone for Indian content travelling abroad.
Directed by Suresh Triveni, the gritty action drama follows Subedaar Arjun Maurya, a retired soldier whose quiet civilian life is shattered by a reckless act. Pulled back into a world of violence and moral conflict, he must confront crime and corruption to protect his family and reclaim his honour.
The film is produced by Vikram Malhotra, Kapoor and Triveni. The cast also includes Radhikka Madan alongside Saurabh Shukla, Aditya Rawal, Faisal Malik, Mona Singh and Khushboo Sundar in pivotal roles.
Subedaar premiered exclusively on Prime Video on 5 March, streaming in Hindi, Tamil and Telugu across India and in more than 240 countries and territories worldwide.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
