iWorld
Airtel names Aritra Mukherjee head of marketing
Former Vodafone executive to lead Airtel’s marketing push
PUNE: Bharti Airtel has elevated Aritra Mukherjee to head of marketing, promoting an internal leader who has played a key role in expanding the company’s prepaid business over the past four years.
Mukherjee, based in Pune, most recently served as general manager – prepaid growth, where he was instrumental in driving portfolio expansion, sharpening consumer strategy and supporting revenue growth. He joined Airtel as senior manager – business planning and consumer insights and rose through the ranks as the company strengthened its data-led approach to customer acquisition and retention.
Before joining Airtel, Mukherjee held marketing roles at Vodafone Idea and Vodafone, and earlier worked with Idea Cellular. His career also includes stints at Capgemini and Tata Consultancy Services.
With experience spanning telecom marketing, prepaid growth strategy, enterprise accounts and business planning, Mukherjee brings a blend of analytics-driven insight and commercial leadership to Airtel’s top marketing role, as competition intensifies across India’s telecom market.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
