ITV News
Paytm takes finance talk to streets for Gudi Padwa
Autorickshaw campaign in Maharashtra sparks open money conversations.
MUMBAI: Paytm just turned an autorickshaw into a rolling money therapist because this Gudi Padwa, the best financial advice didn’t come from a bank, it came from the back seat. Paytm rolled out a unique Gudi Padwa initiative across Maharashtra, transforming everyday streets in Mumbai, Pune and Ahilyanagar into open-air spaces for honest conversations about personal finance, money habits and life aspirations. A custom-designed Gudi Padwa-themed autorickshaw invited commuters to step in, chat freely and reflect on financial goals in a light, non-judgmental setting breaking the cultural taboo around discussing money openly.
Participants across age groups shared personal stories: first-time earners building saving habits, families setting new intentions for the year, gig workers managing cash flow and professionals rethinking long-term plans. The campaign gently highlighted how money quietly shapes daily life and future dreams, encouraging reflection without pressure.
To extend the festive spirit, Paytm gifted participants a specially designed ‘Gudi Bag’ inspired by Ugadi traditions. Each bag included a Paytm QR code, blending cultural symbolism with digital convenience and showing how mobile payments have become part of everyday celebrations.
The on-ground experience aimed to foster greater openness and confidence around money matters, positioning Paytm not just as a payments enabler but as a brand that supports informed financial behaviour and positive change.
In a country where money talk is often whispered, Paytm drove it into the open proving that sometimes the richest conversations start with nothing more than a ride, a chat and a shared Gudi.
ITV News
Garware Hi-Tech Films to showcase smart film solutions at Media Expo
New graphic, cloaking and PDLC films target branding and privacy needs
MUMBAI: Garware Hi-Tech Films is set to spotlight its latest innovations in visual and smart film technologies at Media Expo 2026, as it looks to expand its footprint in modern branding and workspace solutions.
The company will unveil a new portfolio comprising Graphic Films, Cloaking Films and PDLC Smart Films, each designed to address evolving needs across advertising, corporate environments and architectural applications.
Graphic Films are positioned as versatile, high-performance solutions for branding, enabling applications such as signage, window graphics and vehicle wraps. Cloaking Films, on the other hand, focus on privacy, allowing visibility through glass while shielding sensitive digital content from view, making them suited for offices and meeting spaces.
The highlight of the showcase is PDLC Smart Films, which offer switchable transparency, allowing glass surfaces to turn opaque or clear with the application of electricity. The technology is aimed at dynamic, adaptable spaces where privacy and openness need to coexist.
Commenting on the development, Garware Hi-Tech Films director sales and marketing Deepak Joshi said, “Innovation continues to be at the core of Garware Hi-Tech Films. Our participation at Media Expo 2026 reflects our focus on expanding beyond traditional applications into advanced visual communication and smart surface solutions.”
Adding to this, Garware Hi-Tech Films vice president sales and marketing Rajat Dhingra said, “With these new solutions, we are strengthening our specialty films portfolio to cater to the growing demand for branding, privacy, aesthetics and functionality.”
The newly introduced solutions will be rolled out through the company’s expanding distribution network, ensuring wider accessibility and professional application support.
With its latest showcase, Garware Hi-Tech Films is signalling a clear shift towards future-ready materials that blend design, technology and practicality, positioning itself at the intersection of branding innovation and smart infrastructure.
