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IPL News

MSM launches new pay channel in Sony Kix

MUMBAI: Multi Screen Media (MSM) has launched another sports channel called Sony Kix to complement its existing channel - Sony Six.

 

Kix will be available on all the major cable and DTH platforms with a pricing of Rs 45 and Rs 18.90 in analog and digital respectively. 

 

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IPL is the largest reached sports event in 2014: FICCI KPMG Report

The global sports industry is estimated be worth of $600 - $700 billion. Revenue generated from the industry is estimated at $80 billion globally and is growing at Compound Annual Growth Rate (CAGR) of 6.5 per cent over 2009 to 2014, which includes revenues from media rights, sponsorships and ticketing.

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Sony Aath to broadcast Pepsi IPL 2015 in Bengali

MUMBAI: After tasting success with airing FIFA World Cup 2014 in Bengali, Multi Screen Media’s (MSM) Bengali entertainment channel Sony Aath will offer Bengali language feed for the upcoming Indian Premier League (IPL).

 

This will be the first ever broadcast of the Pepsi IPL on the channel and will also be the first such exercise by MSM to launch a Bengali feed of the tournament. Sony Aath will cover the opening ceremony and all 60 matches of the eight edition of Pepsi IPL.

 

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Research imperative to exploit big sports leagues

MUMBAI: The year 2014 witnessed the emergence of sports as it rekindled the nation’s hope and sports channels played a huge role in creating buzz in the arena of sports.

 

The successful league models in Kabaddi, Cricket, Hockey, Football, Badminton and Tennis paved the way to create viable career options for young Indians. However, the key to success remains in monetization and return of investment for stakeholders and the sustainability of their business models.

 

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"Smart monetization can generate good revenue from badminton": Prasana Krishnan

MUMBAI: Continuing the process of building a strong portfolio, Multi Screen Media’s (MSM) sports and entertainment channel Sony Six has acquired the rights of yet another event of international magnitude - the Yonex Sunrise Badminton Open.

 

The second super series of 2015, the Indian open is one of the flagship badminton tournaments with a prize money of $250,000. Renowned shuttlers will fight their way in Siri Fort Sports Complex, New Delhi to win the title.

 

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KKR appoints Achint Gupta as content & media management head

MUMBAI: Indian Premier League (IPL) 2014 champions Kolkata Knight Riders (KKR) has appointed Achint Gupta as the head of content and media management.

 

Gupta brings with him 12 years of content and media experience having worked until recently as a cricket producer with Star Sports as well as media houses like India Today and Times Now.

 

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CEAT hops on as segment sponsor for IPL 2015

MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015. 



CEAT will be the prime sponsor for the Strategic Time Out segment in Pepsi IPL. CEAT and Pepsi IPL association leverages on common values between both the brands i.e. premium and dynamic. The association also acts as a perfect marriage between two brands that are youth centric.

 

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Star Sports-Sony spar over World Cup, IPL performances

MUMBAI: Even as the national sides are battling it out on the pitches in Australia-New Zealand to decide who will take home the World Cup in the quarter final stage, a behind the scenes slugfest is taking place between two rival broadcasters, which have both laid big bets on the sport. We are referring to Star India and Multi Screen Media (which runs the Sony Entertainment Television network in India).

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Star India overcomes obstacles in making World Cup a hit

MUMBAI: Not long ago speculations were drawn that cricket’s biggest tournament may emerge as a super flop in India courtesy Team India’s feeble performances Down Under, the questioned integrity of the sport and odd timings of the matches. Adding to the list of negatives was the absence of Sachin Tendulkar and Yuvraj Singh. India, after two decades, was playing a World Cup without the master blaster, who is also known as the God of Cricket in India. 

 

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Sony goes full-throttle with new IPL campaign for 2015

MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Media’s (MSM) IPL right holder Sony Max has launched its campaign for the flagship tournament. It’s indeed a daring attempt to launch a cricket oriented campaign when every cricket fan in India is either speaking about World Cup or Mauka.

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