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IPL News

Six-team IPL may disrupt BCCI’s economics: experts

MUMBAI: When Justice Lodha committee spelt a part of its landmark verdict on 2013 Indian Premier League (IPL) betting case on the afternoon of 14 July, 2015, many ripples were created.

 

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IPL: Justice Lodha committee bans CSK, Rajasthan Royals for two years

MUMBAI: In a landmark judgement, which has come as a major blow to the Indian Premier League (IPL), the Supreme Court appointed Justice Lodha Committee has suggested that two teams namely Chennai Super Kings (CSK) and Rajasthan Royals (RR) be suspended for two years from playing in the cash-rich tourney.

 

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What spells success for Indian sports leagues?

MUMBAI: The sports industry in emerging markets is changing rapidly today. Amongst the various changes that is impacting sports and its allied businesses, is the emergence of sports leagues.

 

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"Special ads will soon start storming in for mobile phones:" Rajdeepak Das

At a young age he decided to convert his passion into profession. At 21 he made his first ad and by the time he was 23, he joined Contract Advertising. At 25 he was off to BBDO Bangkok where he waited outside the office for 17 days as the security did not allow him to go inside due to a language problem.

 

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IPL 8: Mumbai Indians - CSK finale most watched match with 7.4% TVR

MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of the season.

 

On the other hand, the qualifier match between Royal Challengers Bangalore (RCB) and CSK emerged as the second most viewed match of the season with 5.6 per cent TVRs, while with 5.5 per cent TVR the first qualifier between CSK and MI grabbed the third slot.

 

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Ad monotony takes the zing out of IPL

MUMBAI: From mid-February to the end of May, India saw cricket action aplenty this year. Between the ICC Cricket World Cup and the recently concluded Indian Premier League (IPL), a total of 109 matches were played, which gave brands ample ground to target maximum consumers in a cricket crazy nation. While many brands seized the opportunity to grab maximum eyeballs by taking up premium inventory, what lacked to an extent was creativity and uniqueness in the story telling.

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IPL 8: MSM rakes in Rs 1000+ crore in revenue

MUMBAI: After defeating Chennai Super Kings by a huge margin in the final of the Pepsi Indian Premier League (IPL) 2015, Mumbai Indians emerged as the champion for the second time! However, it’s not only the Reliance owned Mumbai Indians that is celebrating. IPL 2015 was also a champagne opener for Multi Screen Media (MSM), as the official broadcaster is speculated to earn an unprecedented Rs 1200 crore from the tourney.

 

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MS Dhoni-led Chennai Super Kings dominate Facebook fandom map

MUMBAI: Facebook has been mapping fans of the eight teams playing in the Indian Premier League (IPL), which shows the most-liked teams on Facebook across all of India’s states and districts. Led by Mahendra Singh Dhoni, the Chennai Super Kings (CSK) are the kings of IPL when it comes to their Facebook likes.

 

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Pepsi ropes in Raghu & Rajiv for Crash the IPL TVC

MUMBAI: Rajiv Laxman and Raghu Ram have garnered a cult following thanks to their histrionics on MTV Roadies. Now global cola giant Pepsi has roped in the terrible twins in a bid to stoke the voting instincts of online video guzzlers in India to help it decide which consumer generated commercials (as part of its Crash the IPL campaign) make the cut and make it on broadcast television. 

 

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Subhash Chandra to adopt ‘glocal’ strategy for second innings in cricket

MUMBAI: For every Sachin Tendulkar there are more than a 1000 deserving cricketers who were denied an opportunity due to various reasons, for every MS Dhoni there is a Amol Muzumdar, for every Ishant Sharma there is a Ranadeb Bose. Indian cricket is not a story full of fortunes, there are many such unfortunate incidences, which cannot have a cricketing justification. Targeting such unfortunates, Essel Group chairman Subhash Chandra is all set to start his second innings in the field.

 

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