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IPL News

'IPL has aspirations to evolve into a major league like the EPL' : Ravi Krishnan- Rajasthan Royals vice chairman

 After succeeding in the first edition of the Indian Premier League (IPL), Emerging Media-owned Rajasthan Royals has big plans to develop the franchise into a global brand. Part of the agenda is to do a variety of lucrative commercial deals and break even before three years.

 

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'We are the biggest investor in the game of cricket' : Manu Sawhney - ESPN Star Sports managing director

 ESPN Star Sports has pumped in a whopping $2.25 billion to acquire the rights for ICC including the two World Cups, the Champions League T20, Cricket Australia and England and Wales Cricket board. The mix includes cricket across the three formats of T20, ODIs and Test matches.

 

The mark of aggression has spread to other sports including the Fifa World Cup soccer rights and the Olympics.

 

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'Course correction will happen from a commercial, team management, and player angle' : Hiren Pandit - GroupM ESP managing partner

For franchisees the inaugural edition of the IPL has been a learning experience. The Hyderabad franchise is no different. While Deccan Chargers finished at the bottom of the table, the franchisee is confident that the investment will pay of in the long term. At the same time, the event was more difficult logistically and also physically than anybody imagined.

 

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IPL lived up to the hype

 
IPL lived up to the hype
 

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Sony reaps benefits of innovation concerted effort

Sony reaps IPL rewards for innovation, concerted effort
 

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Hindi GECs take a beating from IPL

The Indian Premier League onslaught is beginning to hurt Hindi general entertainment channels.  With an average TVR of 5 (Tam data for week ended 26 April, All India, C&S 4 +), the heat is now on for the GECs to retain its prime time viewership.

Star Plus and Sony have lost a chunk of their audiences, while Zee TV has made up with a focus on afternoon programming. NDTV Imagine is looking more battered at this stage while 9X has marched ahead to occupy the third spot.

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'With IPL you have the power of 10' : Kunal Dasgupta - Set India CEO

The Indian Premier League (IPL) has got off to a solid start. The ratings have been positive and crowds have thronged the stadiums. For Sony the IPL marks their return to cricket. Set India CEO Kunal Dasgupta offers Thomas Abraham and Ashwin Pinto his views on what he expects IPL to do for the game, telecast channel Max, as well as the importance of sustaining the brand.

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"With IPL you have the power of 10"

It's the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to the latter tribe, we, at indiantelevision.com, decided to put a display of firecracker articles for visitors this Diwali. We have had many top journalists reporting, analysing, over the many years of indiantelevision.com's existence.

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'We expect ICL to break even in two and a half years' : Himanshu Mody - Zee Sports business head

 When Zee launched the Indian Cricket League in the face of a take-no-prisoners campaign of opposition from the Board of Control for Cricket in India last year, there was scepticism galore on whether the Subhash Chandra-backed league would bat it out. Particularly after the the BCCI announced plans for its own league shortly thereafter.

 

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IPL is the name of the game

Three decades after Kerry Packer revolutionised cricket with the World Series, cricket stands on the threshold of another potentially disruptive revolution. On 18 April, the Board of Control for Cricket in India (BCCI) will unveil the Indian Premier League (IPL), a format the Indian board hopes will change the way Indians watch the game.

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