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IPL News

'We have been profitable for the second year in succession' Manoj Badale - Rajasthan Royals chairman and co-owner

 It has been a mixed bag for the Indian Premier League (IPL) franchise Rajasthan Royals over the last couple of years. Having come out on top in the first year, the franchise failed to reach the semi-finals after the venue for the second edition shifted to South Africa.

 

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'India is a very important part of our growth strategy' : Marcus Luer- Total Sports Asia CEO

Total Sports Asia (TSA) has big plans in India. Though it has concentrated on soccer, golf and badminton, the specialist in personalised sport and entertainment solutions is now looking at the opportunity of getting involved with the Indian Premier League (IPL). It views the team franchises as a hot property, offering a wide spectrum of revenue streams.

 

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'All IPL teams should be able to break even by 2011' : Hiren Pandit - GroupM ESP managing partner

The Indian Premier League (IPL) promises huge space for revenue growth. The team franchises will have to focus on building the brand consistently, project a healthy personality and take the sponsorship value to a different level.

 

It is not wise to draw sponsors just on the back of winning and losing. Performance is a factor, but it is not the only thing.

 

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'We are seeing the beginnings of a global iconic brand in the IPL' : Unni Krishnan - Brand Finance India Managing Director

The Indian Premier League (IPL) is set to revolutionise the cricketing economy, draw in a new bunch of younger audiences with the T20 format, reinforce India’s superpower status, create club cultures, and build market values that are in line with the English Premier League (EPL).

 

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'As there is no clear No. 2 sport in India, NBA has an opportunity to take that spot' : Emilio Collins - NBA senior VP international development & partnerships

Cracking the Chinese wall, the National Basketball Association (NBA) plans to break into the Indian market and become the No. 2 sporting power within five years.

 

Last week the NBA inaugurated a dedicated basketball court at Nagpada in Mumbai, the first in a series of courts that it plans to develop in line with its long term commitment to grow the sport in India.

 

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'We will get an opportunity to build our brand in the international arena of cricket' : Amrit Mathur - GMR Sports CEO

The drama over, it is back to business. As the Indian Premier League (IPL) takes refuge in South Africa to play out its second edition, the team owners are readying their new plans to size up their revenues.

 

GMR Sports, the owner of Delhi Daredevils, is trying to figure out how to make up for the revenue loss from ticketing sales. The spotlight is on sponsorship revenues.

 

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'Sponsorship rates have reduced by 20 per cent' : Mohit Burman - Kings XI Punjab co-owner

Kings XI Punjab, the Mohali team for Indian Premier League (IPL), was bought for $76 million by Bombay Dyeing deputy MD Ness Wadia, actress Preity Zinta, Dabur India director Mohit Burman and Apeejay Surrendra Group chairman Karan Paul.

 

The four shareholders together formed KPH Dream Cricket Private Limited, the holding company of Kings XI Punjab.

 

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'With the launch of the kids channel, we are ready to scale up the verticals' : Rajiv Sangari- Spacetoon India MD & CEO

It has been a long wait outside the ring. After building up verticals in the licensing, publishing and merchandising space, Spacetoon has launched its kids channel to combat against multinationals like Turner, Walt Disney and Viacom in the tough Indian market.

 

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'The mad race to get cricket rights has created a bubble' : Venu Nair - WSG South Asia CEO

With the Indian Premier League (IPL) in its catch, the World Sport Group (WSG) is sitting pretty. Even as it plans to cash in on the new T20 format that is set to change the cricket economy, the sports marketing company has also set its sights on the growing popularity of soccer and golf.

In an interview with Indiantelevision.com's Ashwin Pinto, WSG South Asia CEO Venu Nair unveils the dynamics of the sports business.

Excerpts:

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