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IPL News

TV meets digital; Sab TV ties up with Twitter

MUMBAI: Gone are the days when the social media platform Twitter was just for a casual chit chat, it is now an important tool for mainstream media. Breaking the stereotype trend, Sab TV staying true to its brand belief of ‘Differentiation through Innovation’, brings to its audience yet another unique concept- Khidki.  The channel in partnership with television producer JD Majethia and Bollywood director Umesh Shukla has called in for entries i.e. stories from the common man through Twitter - #TweetAFunnyStory.

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Decoding brand 'Kapil Sharma'

MUMBAI: Between his outrageously funny jokes, bang on comic timing and 'put-you-at-ease' smiles, comedy king Kapil Sharma has redefined the genre on television. His quick rise to fame flummoxed several in this entertainment industry as it didn't follow the generic tropes - a strong Bollywood background, political backing or affluent beginning, Sharma had none.

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Gionee unveils new brand identity through IPL's KKR team

MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

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BARC week 15: Sony Max topples Star Plus to claim no 2 slot

MUMBAI: After Asia Cup and ICC World Cup T20, it's time for Vivo IPL to take a bow. Sony Entertainment Television’s movie channel Sony Max replaced Star Plus at number two position while Sun TV continued to dominate across genres in week 15 of Broadcast Audience Research Council (BARC) all India data.    

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‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

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IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  -- Chennai Super Kings and Rajasthan Royals --   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons.

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This IPL season, O&M goes 'Pyar Jingalala' for Tata Sky

MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

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Star India to strengthen its FTA offering with launch of Star Utsav Movies

MUMBAI: After BARC (Broadcast Audience Research Council ) India's rural data roll out, the broadcasters who were only targeting the premium consumers with premium launches in a big way, are now focusing on the FTA market also.

Broadcast giant Star India is set to launch a new movie channel named ‘Star Utsav Movies’.

As per available information Star India is planning to launch the channel in the month of June, once the IPL gets over.

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Don't mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

MUMBAI: Controversy and IPL go hand in hand. While the cricket lovers await the kick off of the million dollar league, water crisis controversy threatens to take the tournament away from Maharashtra. Mumbai Indians and Rising Pune Supergiants are the Maharashtra based franchises and a total of 20 matches is scheduled to be played in Mumbai, Pune and Nagpur.

"Water is more important for us than cricket. So, even if the cricket matches are shifted out of Maharashtra, I don't mind," Fadnavis told reporters in Mumbai.

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Kansai Nerolac ties up with Gujarat Lions for IPL season 9

MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

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