Big 92.7 FM sign 3-year-partnership deal with FDCI

Big 92.7 FM sign 3-year-partnership deal with FDCI

MUMBAI: Big 92.7 FM, Delhi has inked a three-year-agreement with Fashion Design Council of India (FDCI) wherein the station will serve as the exclusive radio partner for FDCI till 2011.

According to the agreement, Big 92.7 FM Delhi, for the next six seasons, will remain the official radio partner for the event to host on-air contests and provide live trivia of FDCI to listeners from the venue. It will also have the right to cover the event live.

Says Big 92.7 FM, Delhi station director Ashwin Padmanabhan, ?We are extremely happy to partner with FDCI for the prestigious ?India Fashion Week?. The innovative programming, interactivity and contests created for the India Fashion Week, will ensure high listener involvement on the station.?

Adds FDCI president Sunil Sethi, ?Radio by far has been one of the earliest media vehicles with an excellent reach in this digital era and this channel happens to be a front runner."

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