BBC Prime to be rebranded as BBC Entertainment in Europe and Middle East

BBC Prime to be rebranded as BBC Entertainment in Europe and Middle East

MUMBAI: BBC Worldwide Channels? general entertainment channel BBC Prime will be rebranded as BBC Entertainment across Europe and the Middle East from November.

The rebranded channel will be supported by 800 hours of fresh programming. The new dramas set to premiere on the channel include This Life +10 and the five-part series, Mine all Mine, penned by Russell T. Davies. The upcoming comedy series includes vgh Lead Balloon S2 and The Omid Djalili Show.

The channel will also air blocks of documentary, lifestyle and children‘s programming in off-peak hours and will continue to be the home of popular long-running serials such as Eastenders, Holby City and Casualty.

BBC Worldwide Channels GM and SVP EMEA Dean Possenniskie say, ?Launching BBC Entertainment in over 600,000 households in the Middle East is a significant step. I‘m sure viewers will appreciate the fresh and contemporary on-air look for BBC Entertainment and will enjoy the hundreds of hours of fresh programming that will hit their screens this year."

The rebranding of BBC Prime to BBC Entertainment will bring the channel in line with BBC Worldwide Channels? global portfolio of BBC-branded thematic channel brands - BBC Entertainment, BBC Lifestyle, BBC Knowledge, CBeebies and BBC HD.

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