Ten Sports to air WWE episodes simultaneously in India

Ten Sports to air WWE episodes simultaneously in India

MUMBAI: Fans of World Wrestling Entertainment (WWE) action have something to cheer about. Next month onwards Ten Sports is set to telecast WWE episodes simultaneously in India a as in the US. Till now episodes were aired in India three weeks after their US airing.

Speaking to Indiantelevision.com, Ten Sports senior VP Peter Hutton says that this is a big step for the channel. "WWE fans have been complaining that they wanted quicker access to the shows and we‘ve been pressing WWE for satellite access for some time."

"Basically we will show two weeks of WWE content on the first weekend of October to bring it all up to date. Then we will switch to the same week timings," he adds.

WWE director international consumer products Ross Walker notes that this move will help serve the Indian fans better.

"The reason Indian fans find appeal in WWE is that it is a soap opera. It combines sporting elements with storylines. This allows us to be unpredictable with what we do. Also WWE is on 52 weeks in the year. Other sports though have seasons. We also tailor our content for different platforms. We have archival content, for instance. We also have content for the mobile as well as on demand content," says Walker.

Walker adds that the aim is to perhaps organise a tour in India in 2010. This would involve several superstars performing. WWE has three brands - Raw, SmackDown and ECW.

Research done by Kids Media India finds that Indian kids idolise WWE stars. As they grow older, it becomes a fun experience. Then in their 20s, they appreciate storylines with all their twists and turns.

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