Maloo, My Friend...

Maloo, My Friend...

MUMBAI: The news is not too good. He was listed as a possible victim of the crazy mayhem that had been initiated by a bunch of crazed terrorists in Mumbai. And now it is confirmed. that Rohinton Maloo, one of India‘s finest media concessionaires, lost his life at the Trident Hotel in Mumbai the night before. Apparently, he had gone to the Trident for dinner and he fell to the bullets from the terrorists. Maloo was seated in the Shamiana restaurant with a friend when the terrorists stormed the hotel. The terrorists pulled out 12 of the Shamiana diners and took them away, shooting them in cold blood. Maloo was one of the 12. His expat friend managed to escape.

Maloo is survived by his wife and two children. She could not believe the news that he was no more. Neither can any of us.

For me Maloo was a friend who admired what I had set out to do, when I launched way back in 2000. In the early days, he was always advising me on what I should be doing with my website, and later with The Telly Awards. He was not afraid to call up and give me his views on what I was doing right or wrong.

And that is exactly what Maloo was. A friendly sort of a chap, who was willing to lend a hand. Even when he was not asked. After a while we drifted apart. And we were not in touch. Until, I read on Manish Porwal‘s facebook page that Sanjay Reddy had mentioned that Maloo was no more last night. The shock was immediate, because Maloo was full of life, and always wanting to do things. I called up his phone, it was strangely not reachable. Then I called some people who knew him, and they could not confirm anything. I prayed and prayed that he somehow managed to escape.

Then Sainath Iyer called this morning confirming the heartbreaking news. It was like driving a nail into one‘s heart.

Maloo, the managing director of Cutting Edge Media, had over 25 years of varied experience in media and technology marketing. Armed with a post graduation in Mass Communication, in 1987 he co-launched Computerland (later re-named as Aptech), which is South Asia‘s largest network, IT training institute.

Since 1992, he was instrumental in the South Asian launch of Asian Business News (now called CNBC), CNN & Cartoon Network & HBO for Turner/Time Warner Inc. This apart, he also helped in the launch of the Star Network in India doing ad sales for their channels as a concessionaire. In 2000, he launched Hallmark business unit‘s card in India. To add to his achievements, in 2002 he acquired Cutting Edge Media Pvt Ltd. from Zee Telefilms Ltd and re-launched Zee English and Zee MGM marketing sales for Zee Telefilms Ltd, and also And Maloo was also appointed as mobile solutions provider TELiBRAHMA Convergent Communications consulting partner & strategic advisor just last year.

He will be sorely missed by one and all. May his soul RIP. His last rites are to be performed today at 4 pm at Doongerwadi in Mumbai.

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