Television
Report on Shemaroo

Suvarna to present first Kannada mythological daily Shivaleelamrutha

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/02/79.jpg?itok=OgWW0CIP

BANGALORE: Asianet’s Kannada GEC Suvarna is set to present Kannada television’s first daily mythological serial – Shivaleelamrutha.

Airing from 9 June, the serial is based on legendary stories of the Hindu deity Shiva.

Shivaleelamrutha will be telecast Monday to Friday, between 9 and 9.30 pm. It will replace Puranik’s historical daily serial ‘Sangoli Rayanna’ which has been moved to the weekend slot at the same time. The channel has roped in construction house Kristal as lead sponsor.

Producer-director Suneel Puranik has already canned 30 episodes (each 22-23 minutes long) of what could be a mega-opus spanning 260 episodes. The first phase calls for about 80 episodes.

“We are spending about Rs 150,000 per episode. If successful, we will extend it beyond 260 episodes,” informed Puranik while speaking to Indiantelevision.com. Puranik is the CEO of production house Samruddhi.

 

Each episode of a mythological like Shivaleelamrutha takes about three days to complete, as against two episodes per day for conventional serials, revealed Puranik. “One scene of around 4 minutes with animation and SFX, the background graphics, etc. took a whole day for composing, rendering and finishing,” added Puranik to stress that directing a mythological serial is a different ball game altogether as compared to conventional television content.

 

That Suvarana is betting big on this serial to bring in sagging ratings is obvious from the fact that it has set aside a Rs 6 million advertisement budget to be spent over 60 days. A big budget Kannada film spends less than this for marketing and advertisement, informs an industry source. Suvrana has booked 200 billboards across Karnataka and as well ads on major local newspapers across Karnataka to promote the serial.

Promos will run on both its channels – Suvarana and Suvarana News. The channel proposes to have radio jingles too. At present it is considering AIR, since the major Kannada stations in the city address a yuppie and younger generation, rather than the more serious Kannadiga. However, it has still not completely kept these stations off its radio advertisement radar altogether.

Cost of production has been the main inhibiting factor that has prevented the production of mythological serials in Karnataka. The Kannada industry does not permit dubbing of other language films and serials into Kannada. Hence, the Kannadiga has been deprived of mythological fare in the local lingo.

NDTV Imagine proved lucky with Ramayan and has restarted the trend with other GECs following suit. Suvarna hopes to repeat the same success recipe with Shivaleelamrutha in the state of Karnataka.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/bb.jpg?itok=_hs0Cx3-
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909725744.jpg?itok=MMOWv0i3
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902940150.jpg?itok=dRZdqwkD
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902782848.jpg?itok=NbzgEjFX
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620893708402.jpg?itok=xTKoCZN1
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620805828618.jpg?itok=U5y9JkaB
Milagrow founder Rajeev Karwal loses battle against Covid

MUMBAI: Milagrow Robots founder & chairman Rajeev Karwal died of Covid-19 on Wednesday morning after he was on ventilator support for almost a week. He was known for his contribution to the Indian electronics and technology space. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620802169241.jpg?itok=A6_8bohv
&pictures brings the television premiere of ‘The Power’

MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal's The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal.  Packed with the strong performance of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620801970424.jpg?itok=VU3u-pst
Cartoon Network’s family fun time with Best Summer Ever campaign

NEW DELHI: Kids' entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.  As a part of the Best Summer Ever campaign...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required