Reebok, Zoom partner for Glam Awards

Reebok, Zoom partner for Glam Awards

MUMBAI: Reebok, in association with Zoom, announced the winners of the first Reebok Zoom Glam Awards 2007.

Reebok‘s association with this property signifies its focus on lifestyle and fashion, a direct derivative of style, determined by its apparel, accessories and footwear collection.

Zoom and Reebok designed the awards to honour the ‘Glamour and Flamboyance‘ quotient of stylish stalwarts including Bollywood celebrities, models, fashion designers, photographers, sports stars and politicians in India.

Prizes were given away in 18 categories. Hrithik Roshan and Priyanka Chopra bagged the Glam Filmstar male and Glam Filmstar female awards, respectively. Mahendra Singh Dhoni was awarded Glam Sportstar while Abhishek and Aishwarya bagged the Glam Couple Award. Glam Personality of the Year went to Shah Rukh Khan.

Zoom VP and business head MK Anand said, "As a media brand focusing on glamour and celebrities, it has been Zoom‘s endeavour to showcase the beautiful people and their high life through our various offerings. Hence, an award recognising and valuating those who take the ‘glamorous gest‘ to the next level with their sartorial elegance."

Speaking at the event, Reebok India MD Subhinder Singh said, "Young India is on the move. Youngsters like to express themselves through their professions, what they wear, what they do in their leisure time and more. The attitude has changed from ‘I have to do this‘, to ‘I want to do it‘. Our association with the Zoom Glam Awards is an attempt to bring forth this new lifestyle to consumers, while telling them sports can be fashionable and glamorous."

The show, which was hosted by Simone Singh and Ash Chandler, also witnessed a performance by Shibani Kashyap and fashion sequence displaying the stylish new Reebok collection, drew names and faces including Arjun Rampal and wife Meher, Chunky Pandey, Shekhar Suman, Tulip Joshi, among others.

The occasion also saw the launch of the first Reebok Zoom Glam Awards Coffee Table Book, with Percept Holdings joint MD Shailendra Singh stepping in as celebrity guest editor.

"This association is also a tribute to the two people inside us: the individual and the star. While we are competitive, we are also compassionate; while we like to live the fast life, we also like to take time out to enjoy the moment. The coffee table book and Reebok Fashion Show reflect this sentiment," added Singh.