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Report on Shemaroo

Frames to have sessions on radio, animation

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MUMBAI: Frames, the convention for the business of Indian entertainment organised by Ficci, will take place from 26 - 28 March in Mumbai.



Radio and animation are two of the topics that will have sessions devoted to them.

One session is called Creating Compelling Content for Radio. The oldest electronic medium in the world is one of the newest rage in India. Viewers will learn what it takes to create a compelling content for Radio



Then there is a Plenary Session called Radio: Music & Beyond. In India, radio is going through a resurgence phase. The medium which once looked out and not in trend is now very much in fashion and is escalating in term of its reach day by day. Viewres will get a feel of the future on basis of success stories, which have turned around the radio business all across the globe.



As far as the aniomation track is concerned there will be a session on gaming. Gaming offers strong business opportunities. In the US, it is believed that gaming is as big as Hollywood. In India gaming industry is expected to grow at CAGR of 78 per cent . In addition to mobile gaming, PC and console are also expected to add to pie. Lets explore…



Theer will also be a Master Class: Scriptwriting for animation. The success of animation relies on the strength of the story telling. There is no denying that art and technology are significant but the praana of any animated product is the script. Even a good fable could wobble if scripted badly. What does it take to write an animated script?



The plenary session looks at visual effects.



Visual effects have become the integral part of any project. The entertainment industry is witnessing an increased amount of usage of visual effects. VFX is primarily a Hollywood phenomenon. Viewers will get an understanding of the same.



Another session is called Developing Animation Content: 360 Degrees. As Indian animation industry is maturing the studios are fast realizing that the real action lies in creating its own IP and having it own shows. Shows produced for not just the local market but the global market. The idea behind this panel is to have broadcasters, producers, writers and licensors to share their insights. This will provide the audience a 360-degree perspective on how internationally content is created, produced and licensed.



Frames will also look at the process of moving From Comics to Animation. One of the old means of kid's entertainment; comics is a powerful tool of story telling. Comics are very effective in imparting cultural and social values to kids besides being highly entertaining. Now animation is the modern way of story telling, which can serve as direct extension of comics.



Frames also looks at creating an Animation IP with Global appeal. As the market is maturing, the Indian studios are moving up in the value chain and coming out with their own IPs. Though these properties may be well accepted in India, but where do they stand in the global market? What does it take to create a product that is internationally marketable and acceptable?

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