Zee Marathi launches comedy talent hunt show

Zee Marathi launches comedy talent hunt show

MUMBAI: Following the popularity of comedy talent hunts on Hindi GECs, Zee Marathi has now stepped into this genre of programming with the launch of Hasya Samrat.

Says Zee Marathi VP Ajay Bhalwankar, "Hasya Samrat is a comedy talent hunt show which will dig out the Marathi talent from the interiors of Maharashtra. With this show we aim to popularize comedians in Marathi."

The bi-weekly one hour show is slotted for 10 pm on Wednesdays and Thursdays and has popular comedians Ashok Naygaonkar and Makrand Anaspure as judges.

The channel already has a reality show Idea Sa Re Ga Ma Pa, a music talent hunt which has been doing well and delivering ratings between 3.5 to 4.5 (Tam week 27 and 28, C&S 4+ all Maharshtra).

In a bid to avoid clutter of reality TV programming on weekends, the channel has extended its weekday primetime shows till Saturday, thus shifting the Saturday primetime movie to 10 pm.

Bhalwankar says, "Every channel is eyeing for a strong weekend programming as a part of which they show reality, movies and live events. Almost every channel has reality shows to fill up their weekend programming, which is monotonous. Our idea was to do something different. Rather than experimenting with different shows, we just extended the weekday programmes to weekend."

Programmes like Home Minister, Vahinisaheb, Avaghachi Sansar, Ya sukhano ya, Asambhav, Abhilasha, Adhuri ek Kahani are thus being aired at primetime till Saturday.

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