Television

Radio One launching in Chennai Wednesday

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/13/Untitled-1_33.jpg?itok=EaG1MCv_

MUMBAI: Radio One 94.3 launches operations in Chennai tomorrow after 9 days of test runs in the southern city.



The past few days have seen the station gearing up for the Chennai launch with promotional activities which included branding its name and logo on tea stalls across Chennai to garner more visibility.



A Mid Day Multimedia Limited and BBC Worldwide venture, Radio One is already present in Mumbai, Delhi and Bangalore. Chennai will be the FM station’s fourth foray.



Speaking on the issue of how it would take on some of the bigger more established radio stations like Surya and Radio Mirchi, Radio One station head LV Navaneet said, “These are major players and more established as they had the first mover advantage. Radio One will concentrate on 

content and attitude to position itself. In fact content is at the centre of our universe.”



The channel is looking at a target group of 20 to 30-year-olds and the content and the feel of the radio station leans towards the youth.



“The focus will be on fast tempo Tamil music because this is what the youth in Chennai are more interested in. And this fast, racy music will be played throughout the day. Even if you switch on the channel at 6 o’clock in the morning, the music that will greet you will be up tempo not slow spiritual sounds,” according to Navaneet. In fact he goes on to mention that no melodies pre 1990 will be played on the station.



The sound of the station is also young in keeping with its youth centric theme. Most of the RJs on the station were selected through a RJ hunt and the criteria was to have the right attitude to be part of Radio One.



On D-day, the station plans to start the day with a celebrity RJ hosting a 2-hour show where the celebrity will talk about issues that affect him in the city and grouses faced by the city’s denizens. “Mumbai and Delhi are perceived as rocking cities by people who live there and even outside.



Chennai, on the other hand, is not considered cool enough. With this initiative we want to instill a sense of pride within Chennaiites, make 2007 a year to celebrate Chennai.”



The celebrity RJ concept sure seems to be catching on as the show will be flagged off with television actor Vijay Adhiraj taking on the airwaves and over the weeks 50 other celebrities will host the show. Other stars lined up on the station include film stars like Vikram and Surya.



Another unique initiative is a team of journalists who will scour the city in search of news, views and opinions focused on the Chennai youth. This will be used as part of regular programming by the various RJs on their shows.



Radio One will soon launch more stations in Pune, Kolkata and Ahmedabad.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/16/Viacom-18.jpg?itok=-kXvoirS
Viacom tops earning estimates in Q4; reports revenues of $3.43 billion

Viacom Inc topped earnings estimates in its fourth quarter earnings reporting revenues of $3.43 billion. The company adjusted earnings of 79 cents per share in the quarter. Revenues of the company surpassed Zacks Consensus Estimate by 0.4 per cent and earnings per share beat the Zacks Consensus...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/flix.jpg?itok=eeMkU6nq
&flix to premiere Slender Man on Nov17

MUMBAI: &flix, home for the biggest Hollywood hits, brings a spooky story of a group of college students who face the exasperation of a demon summoned by them. “Flix First Premiere” is back with Slender Man on November 17, 2019, at 1PM and 9PM. Directed by Sylvain White, the movie stars...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/tata.jpg?itok=6uqAZbWe
Tata Aia Life insurance & republic media network partner for “Rakshakaran Hero” initiative

MUMBAI: More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/b4u.jpg?itok=6mtPxkzl
B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

MUMBAI: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke”World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cnbc18.jpg?itok=1_HMd6h3
CNBC-TV18 celebrates 20th anniversary

MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/all.jpg?itok=xW0FDV_o
Peppa Pig's first-ever performance 'Peppa Pig Musical' rolled-out in Mumbai on Children's Day

They have been winning millions of hearts across the globe with their ‘Oink Oink’ and cuteness quotient. And now the loveable, cheeky little piggy, Peppa Pig, one of the most charming animated characters, is all set to take over India with their first ever musical on the occasion of Children’s Day.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Balaji-Telefilms.jpg?itok=uslHFPeq
Production rakes in numbers for Balaji Telefilms; Alt Balaji numbers up

One of the most successful television content production houses in India, the Shobha Kapoor and Ektaa Kapoor-led Balaji Telefilms Ltd (Balaji) reported more than double standalone profit after tax or PAT (up 117.6 percent) y-o-y for the quarter ended 30 September 2019 (Q2 2019, quarter or period...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/barc.jpg?itok=_U4jurfV
BARC week 45: No changes in South GEC space

In week 45 of BARC India ratings, no changes were observed in Malayalam, Kannada, Telugu and Tamil. In Bangla, Bhojpuri, Gujarati and Marathi genres. But the pecking order of the top five channel has seen slight changes.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/kbc.jpg?itok=GBC6vE3l
BARC week 45: SET slips to third position in urban market

MUMBAI: Sony Pictures Network's leading Hindi GEC-Sony Entertainment Television has slipped down to the third position in week 45 of BARC India ratings. Last week the channel was observed in the second position. Sister GEC Sony SAB continued to hold the leading position in urban market and pay...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories