Television

Zee ramps up prime time schedule with 'Maayka Saat Zindagi Bhar Ka'

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MUMBAI: Zee TV is sprucing up its primetime offering with the launch of a new weekly show titled Maayka Saat Zindagi Bhar Ka at 8:30 pm.

Yet another family drama, the show will kick off on 15 January and replace Jab Love Hua, which has been shifted to 10:30 pm and conveniently kicks Johnny Aala Re off the channel.

Zee TV senior VP programming Ashvini Yardi tells Indiantelevision.com that the channel will be replacing Jab Love Hua with new show Maayka Saat Zindagi Bhar Ka and will position the former into the 10:30 pm slot.

Maayka Saat Zindagi… revolves around the story of a Punjabi family of three daughters and a son, which struggles to preserve the family bond after the daughters get married.

It is evident from the programme restructuring that Zee has placed immense faith in the new serial as it will lock horns with Star's Kasauti Zindagi Ki at the same time band.

This rounds up Zee TV's programming plan with Dulhaan, Maayka…., Kasamh Se, Saath Phere, Betiyann and Jab Love Hua to strengthen their weekday 8 - 10.30 pm time band.

But will the regular Zee fans continue to be glued to the channel during the crucial 9-10 pm slot or will they flock to see SRK in his new avatar, is yet to be concluded?

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