Television

Cookie Jar Ent. inks deals with North American broadcasters for 'Magi-Nation'

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MUMBAI: Cookie Jar Entertainment has forged a deal with Kids' WB! on The CW in the US, Canadian Broadcasting Corporation (CBC) and Radio-Canada to be the North American broadcast homes for the new original series Magi-Nation, from the action-adventure brand Coliseum. The networks will broadcast the show's first 26 episodes.

"We are pleased to have placed 'Magi-Nation' with some of the top broadcasters in children's entertainment," said Cookie Jar Entertainment president and COO Toper Taylor. "The addition of 'Magi-Nation' to our growing library of action-adventure shows demonstrates Cookie Jar's commitment to expanding our creative and balanced portfolio of quality programs for kids of all ages."

"With the multi-platform capabilities of 'Magi-Nation,' the series will organically extend its animated adventures - and Kids' WB! branded entertainment - far beyond the television screen," said Kids' WB! senior vice president and general manager Betsy McGowen.

A Cookie Jar and Daiwon (South Korea) co-production, Magi-Nation follows the adventures of 15-year-old Tony Jones, whose world is forever changed when he is mystically transported into Magi Nation - a beautiful world far beyond imagination that was created millennia ago by a powerful race known as the Magi. Here Tony meets Edyn and Strag, two young Magi heroes in training, who help him discover his vast new magical environment. Magi-Nation is based on the "Magi-Nation" game originally developed and published by Interactive Imagination Corporation, informs an official release.

"I'm thrilled to have 'Magi-Nation' on the CBC. There is so much strength and appeal in a great fantasy adventure for school-aged kids. I can't wait to see them get immersed in this property," said CBC Children's and Youth Programming creative head Kim Wilson.

A multi-platform entertainment brand, kids will enter the world of Magi-Nation this fall via the 2-D animated television series, where they can follow the adventures of the three young Magi heroes. From there, fans can experience the continuing action of Tony Jones, Edyn and Strag via mobile and internet platforms as they navigate their way through environmental obstacles and confront the constant challenges and creatures that threaten the vitality of the 12 precious Moonlands of Magi Nation.

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