Television

Nickelodeon inks footware licensing deal with Crocs, US

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MUMBAI: Crocs, Inc. has announced that it has entered into a creative licensing agreement with Viacom's kids channel Nickelodeon, and will introduce an exclusive, limited edition line of footwear incorporating Dora the Explorer and SpongeBob SquarePants characters. The new line will be available at select U.S. retail locations in summer 2007.

Crocs CEO Ron Snyder stated, "We are thrilled to partner with Nickelodeon, as we bring the favorite network for kids together with kid's favorite footwear. Crocs will be launching a new line of exciting footwear for our young customers featuring characters. Nickelodeon's Dora the Explorer and SpongeBob SquarePants are a great fit with Crocs and we see this licensing agreement as a fantastic opportunity to connect with our target consumers, and grow our brand and business."

"Nickelodeon is a big fan of Crocs and we are delighted to bring this innovative partnership and our new footwear products to consumers just in time for summer," said Nickelodeon and Viacom Consumer Products senior vice president/soft goods Hal Snik. "When you combine the fun of Dora the Explorer and SpongeBob SquarePants with a colorful and irresistible product like Crocs, moms and kids are sure to respond."

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