iWorld

Nimbus looks to push genre frontiers with Neo Sports Plus

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/20/Untitled-1_22.jpg?itok=uOUQrXCf

MUMBAI: Your Gateway to the best sporting action! This is the tagline that Nimbus is using to push its second channel Neo Sports Plus. The channel, which Nimbus says is a sports entertainment offering, has launched today. Sister cricket channel Neo Sports had launched a month back.

Neo Sports Plus will offer content from a variety of sports like soccer, badminton, motorsports. As Nimbus chairman Harish Thawani says, "Some of the recent Indian sporting achievements have come from sports disciplines like golf, tennis and motor racing, to name a few. On the back of these developments we believe that there is potential in building sustained consumer interest in sports beyond cricket amongst Indians in the medium to long term through strategic content and marketing initiatives."

On the soccer front Neo Sports Plus has acquired content from Italy, Germany, Brazil and Argentina through leagues like Bundesliga, Serie A, Copa Suda Americana and Copa Libertadores. In motorsports it has got V8 Supercars and Superbike World Championships. Additionally, the channel is also focussing on badminton through properties like the Sudirman Cup, The Thomas Cup, The Uber Cup and The World Badminton Championship. Thawani says that the sport, despite strong grassroots support in India, has not got the backing of a channel to realise its potential.

Neo Sports Broadcast CEO Shashi Kalathil says that the aim is to build up passion for different sports in the long run. It has sports entertainment concepts on the drawing board. Some shows have gone into production. The channel is looking at chat shows, reality shows, sports serials, game shows, quizzes etc.

Further Neo Sports Plus will also air India cricket in dubbed languages like Hindi. This initiative kicks off this month with the Duleep trophy. Kalathil says that search has been done into what kind of sports entertainment concepts the Indian viewer will like and dislike.

It has already come up with some entertainment shows. One of them is Unbreakable. This focusses on a memorable performance of a batsman or a bowler or a partnership that refused to buckle under pressure. Then there is Test of Strength. This is a daily show that focusses on India's great cricketing moments. When India Beat looks at victories by the Indian cricket team. Neo Sports Rewind provides a crisp look at classic ODIs. Mission Impossible is a one hour show that looks at some of the finest cricket matches. The anchor takes viewers through the match and sees how an individual made the impossible possible.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/game.jpg?itok=Xv3HOPT0
Indian mobile gaming to become a $5bn+ industry by 2025: report

The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/hk.jpg?itok=GMPnjLVM
Indian content producers see uptick in revenues from online video platforms

The production of local originals in India is heating up and giving a boost to the creative economy. Online video platforms are expected to invest heavily into local original content to ensure robust paid subscriber growth.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/avia.jpg?itok=zBSfdbR1
Satellite remains an essential element of video distribution: AVIA

The Asia Video Industry Association (AVIA) hosted its annual satellite industry forum on 18 November as a virtual conference.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/saregama.jpg?itok=IaDH-rXr
Saregama inks music licensing deal with Chingari

Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/eros-bsnl.jpg?itok=fjSE2pG5
Eros Now extends partnership with BSNL to cover postpaid customers

Eros Now, the South Asian OTT entertainment platform owned by Eros STX Global Corp, has announced the extension of its partnership with the Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL). Eros Now had first partnered with BSNL in 2019 for its prepaid user base.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/leap-logo.jpg?itok=XCOWwXJn
Disney+ Hotstar launches LEAP program for agencies

Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/gaurav-sunil.jpg?itok=Ee3dBi0v
Prime Video’s Gaurav Gandhi, Disney+ Hotstar’s Sunil Rayan on growing SVOD in India

After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and more well-entrenched and diversified in 2021. As exaggerated trends rationalised, players in the OTT.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/pub.jpg?itok=-9LMA764
PubNation summit 2021: Tracking the next big surge

The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest technology. Data became the new currency, and aggressive efforts were made to mine this data to gauge the audience behaviour that also went through a constant...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/24/img_24112021_115510_800_x_800_pixel.jpg?itok=xRTcLJjf
Netflix to acquire virtual production studio Scanline VFX

Mumbai: Netflix has announced its plans to acquire virtual production studio Scanline VFX. The company is responsible for the visual effects in Netflix series like "Cowboy Bebop," "Stranger Things," and "Blood Red Sky." The company expects to complete the acquisition by the end of first quarter...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required