Television

Mattel unveils 'Barbie in the 12 Dancing Princesses' dolls, playsets & consumer products

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MUMBAI: One month after Barbie in the 12 Dancing Princesses premiered on Cartoon Network, the movie now comes alive as Mattel Toys India (Pvt.) Ltd has launched the entire of Barbie in the 12 Dancing Princesses dolls, playsets and other consumer products.

The movie portrays Barbie and her sisters love for dance, team spirit, togetherness and art. The new range of Barbie dolls from Barbie in the 12 Dancing Princesses, are designed to be interactive dance partners, allowing girls to bring alive Ballet movements.

The toy line-up comprises of 'Barbie as Princess Genevieve Theme Doll' whose skirt can spin and lights up. Barbie's sister 'Kelly as the Dancing triplets', can spin when charged and the 'Let's Dance Barbie as Princess Genevieve' doll, allows girls to dance with Barbie doll in three different ways, informs an official release.

Speaking on the launch of 'Barbie in the 12 Dancing Princess' dolls and playsets, Mattel Toys India managing director Sanjay Luthra said, "This holiday, we're excited to launch a toy line that drives back to the movie's cornerstone themes - princess and dance - delivering an inspiring and imaginative play experience that only Barbie can provide to girls."

'Barbie in The 12 Dancing Princesses Let's Dance!' doll is inspired by Barbie as Princess Genevieve. In addition there are two interactive wrist bands and one shoe clip which can be used to show Barbie doll new dance moves. The doll's arms are controlled by Infra Red and the leg is controlled by Radio Frequency technology. The Barbie doll wears a beautiful gown and comes with a removable base. It is priced at Rs. 3999.

The combination of 'Barbie as the Princess Genevieve' doll and 'Kelly doll' - Special Giftsets for this holiday season will be priced at Rs.1499. While Barbie as Princess Genevieve Doll is also available separately for Rs.999 and the Triplet Kelly Dolls Assortment available separately for Rs.599.

Other features that are part of the new range include 'Dancing Twin Sisters Dolls', 'Barbie in the 12 Dancing Princesses Magical Dance Castle', an 'Expandable Horse and Carriage', the 'Older Sisters Doll Assortment' and 'Barbie in The 12 Dancing Princesses Princess Vanity'.

What's more, to celebrate this range and promote dance as a form of art for young girls, Mattel Toys India has tied-up with dancing school SDIPA - Shiamak Davar's Institute of Performing Arts, to teach, groom and polish the dancing skills of 36 young lucky fans, across all India winners of the "Barbie Flights of Fantasy contest" being run at Shoppers' Stop key outlets and Toy stores in all metros. Along with the opportunity to learn dance, two lucky winners will also win an exotic Malaysian holiday package from Quantum Travels.

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