Television

Al Jazeera tops Forbes' list of top 40 Arab brands

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MUMBAI: Forbes has compiled its list of the top 40 Arab brands based on extensive international survey measuring brand loyalty and consumer perception. Al Jazeera ranks number one in Forbes Arabia’s list, followed by Emirates, Almarai and Al Arabiya Media. Overall, companies from eight countries made the final cut. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.

Forbes Arabia is the Dubai-based Arabic edition of the business magazine Forbes. Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.

Forbes Arabia editor-in-chief Sulaiman al-Hattlan says, “With competition heating up in Arab countries, brands have become an effective way for a company to distinguish itself from competitors in terms of image and product offerings. The key question for those building Arab brands is how to think globally and act locally. The first of its kind, the Forbes Arabia Top 40 Arab Brands list looks at companies that have created strong brands not only in Arab countries, but that are also gaining recognition worldwide” .

An online survey was conducted for Forbes Arabia by UK market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.

The Forbes Arabia research team ranked each brand by giving points to how well customers recognised, and trusted each Arab brand, and how well companies adapted their brand to a changing market environment to service their customers.

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