Television

Star signs first CAS agreement in Delhi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/Untitled-1_36.jpg?itok=Ygix4Yyk

NEW DELHI: Star India looks like being the first major broadcaster to sign on to the CAS bandwagon.

In a clear statement of intent directed at its detractors who have been claiming that India's leading broadcast network is only paying lip service to the government mandated rollout of addressability, Star has signed up with one of South Delhi’s biggest independent cable TV networks, Home Cable, for CAS-enabled services.

This agreement between a broadcaster and a cable network also heralds that the "CAS dawn" is around the corner.

Says Star India president - advertising sales and distribution Paritosh Joshi, "We have sent out CAS agreements to all the cable networks operating in the CAS notified areas of Mumbai, Delhi and Kolkata. We expect to have signed contracts in place well within the government-stipulated deadlines."

"Other than Home Cable, we expect to sign up the other networks in Delhi like SitiCable (now called WWIL), INCablenet and Hathway (26 per cent owned by Star) by tomorrow evening. In Kolkata there are seven or eight networks while in south Mumbai the main ones are Hatway and INCablenet," Joshi pointed out.

Addressability is an issue that has been buffeted by various forces, including political ones wherein the underlying theme had been to stall it as long as possible.

Home Cable is owned by Vikki Chowdhry and services a sizable number of households in the posh Maharani Bagh and New Friends Colony areas of South Delhi where CAS is scheduled to be rolled out from 1 January 2007.

According to Chowdhry, “The court mandated CAS has to be rolled out and since my network was one of those that has registered with the government, it is better I finish signing up the various agreements with broadcasters as soon as possible.”

Those cable networks and MSOs who have applied for government clearance for CAS rollout in Delhi include WWIL, the Hindujas-controlled INCablenet, Hathway and few other independent operators who have big networks servicing a large area.

CAS is scheduled to be rolled out in south zones of Mumbai, Kolkata and Delhi from the midnight of 31 December 2006 wherein all pay channels would have to pass through a set-top box on a mandatory basis.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/siti.jpg?itok=oNza7Lm5
MY SITI Hisar – SITI Networks brings Hyper Local News to Hisar

MUMBAI: SITI Networks Limited, an Essel Group Company, one of India’s largest Multi-System Operators (MSO), has launched a new channel, MY SITI Hisar, specifically for the people of Hisar. The channel will bring hyper-local content from Hisar and surrounding cities. The channel will be available to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/high.jpg?itok=XMXdrbug
Balaji Telefilms takes positive steps after actor tests Covid2019 positive

MUMBAI: Television actor Parth Samthaan, who is best known for his role in Balaji Telefilms' Kasautii Zindagii Kay, tested positive for Covid2019 on Sunday. The actor shared the news on Instagram and revealed that he was showing mild symptoms but with doctors' guidance, he is self-quarantining at...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/ifptc.jpg?itok=_dyvAFVB
IFTPC thanks Maharashtra govt, producers in fast-racking resumption of shoots

MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Untitled-1.jpg?itok=A1kU5KSV
ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/tv.jpg?itok=q8f10zAD
Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required