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StarHub spices up as Fashion TV hits the runway

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MUMBAI: Singaporean pay-TV operator, StarHub will launch Fashion TV - the international channel dedicated to fashion, beauty and style - on StarHub Digital Cable. The channel will make its debut on 13 November 2006.

The info-communication company had recently launched a slew of new channels on its digital platform, including Star Chinese Channel, Vihay TV, Sky News, Channel [V] International, Foxcrime, Boomerang and National Geographic Wild.

Fashion TV will be made available on the Digital-only Add-on Tier, and customers with a digital or DVR set-top box will be able to enjoy Fashion TV for a monthly subscription of $8 ($8.40 with GST), which includes the complimentary use of their first digital set-top box.

StarHub VP cable TV services Patrick Lim says, "The customers we serve have a diverse spectrum of interests, and we aim to meet the needs and desires of all of them by offering a more comprehensive range of channels. This is certainly something local consumers can continue to expect from us.

“While there are many excellent fashion publications available in Singapore, we believe that a market exists for a global fashion channel that combines music and stunning visuals to offer viewers the ultimate fashion experience. Fashion TV brings the ritz, glamour and excitement of fashion shows ‘live’ to audiences.”

Fashion TV CEO and president Michel Adam Lisowski says, “As the definitive fashion channel, Fashion TV has been very well received in Asia, and we are confident that the refreshing, uniquely sophisticated content on the channel will not only win over keen fashion buffs, but also the general Singapore audience who appreciates beauty and style.”

Fashion TV is the fashionista’s ticket to all the hottest fashion events around the globe. From the catwalks of New York, Paris, Milan and London, to glamourous red carpet events - Fashion TV is there on the front lines, poised to present up-to-the-minute news on every aspect of the fashion industry.

Shows like Fashion Week and Fashion Event deliver the world of international fashion home to viewers, while Midnight Hot - one of the most popular segments on Fashion TV, serves up a visual feast for viewers at midnight, as the world’s top supermodels parade in the season’s trendiest lingerie and bikini outfits.

Fashion TV also celebrates the personalities who make it all happen in the cutting-edge world of fashion. The designers and photographers featurettes give viewers an in-depth look at the creative process behind the work of designers, stylists and photographers who inspire the latest trends, while “First Face” and “F People” give the low down on the lifestyles of models and celebrities who dictate what’s in and what’s not in the fickle fashion scene.

Fashion TV also has the latest tips and fashion finds – all that the fashion and beauty fan needs to hit the streets. Viewers will receive expert tips to revamp their wardrobe and makeup via programmes like Hair and Make-up, Now in Stores and Tendances. Hair and Make-up reveals the beauty secrets behind the most dazzling hairstyles and makeup; Now in Stores highlight one’s shopping spree must-haves; while Tendances showcases the season's most coveted accessories.

The channel’s Fashion and Film and Fashion and Music programmes take viewers behind-the-scenes of the latest films and music videos, and give them an exclusive glimpse of the elaborate makeup, styling and costume designing that takes place on the set of upcoming movies and music videos.

This month Fashion TV profiles acclaimed designer, Roberto Cavalli, who started with humble beginnings in the late 60's when he created his own fashion line inspired by art made from patchwork of different fabrics. He had his first taste of fame in the mid-90's when his new line of clothing drew a celebrity clientele that included Madonna and Kate Moss. Cavalli was chosen as the favorite menswear label in Florence in 2002, and Cavalli was picked by Fashion Group International as Designer of the Year. Check out Cavalli’s latest inspirations on Fashion TV this November.

Come December, Fashion TV will present the latest spring/summer 2007 fashion looks ‘live’ from shows in all the fashion capitals around the world. Book a spot next to the catwalk by tuning in to Fashion TV!

Viewers can refer to the On-screen TV Guide or StarHub’s Online Programme Guide at www.starhub.com/cabletv for the schedule of the programmes on Fashion TV, and customers can call 1630 or 1633 to subscribe to the channel from 13 November 2006 onwards.

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