iWorld

AOL launches web `sweeps` contest aimed at women

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/09/Untitled-1_31.jpg?itok=5_iYcMy-

MUMBAI: AOL is launching a nationwide search for women who play multiple roles in their professional and personal lives --a segment the company has dubbed "CEOs", or "Chief Everything Officers".

The search is patterned after TV sweeps, with the goal of attracting more eyeballs and luring sponsors. The company says that through research conducted with Roper Public Affairs, the "CEO" title resonated with women who are juggling careers, families and personal lives.

The search for 'women who can do it all' is being sponsored by Dove, said media reports. Said AOL network programing chief Tina Sharkey, "We're acting like a TV network. This is sweeps on AOL."

The new channel, AOL.com/CEO, collects tips, stories and relevant editorial from AOL's own Coaches and Money & Finance sections, as well as from the Time Inc. titles Real Simple, Health and All You. Also, the site will include several social networking elements, including message boards and blogs on various lifestyle topics.

To promote the new channel, AOL has initiated a contest aimed at discovering real-life CEOs by inviting users to nominate candidates. Five winners will be selected to attend a luncheon in New York City on 17 May, when they with also receive a $1,000 shopping spree and their choice of several prizes values at $10,000 each.

The star of 'Desperate Housewives' and real-life mom Felicity Huffman is the spokeswoman for the promotion and is being featured prominently on the new site. Huffman will meet with the contest winners in New York in May, the report said.

Starting this week, Dove will be promoting the "webisodes" in TV, print and online ads. The rules, along with a series of video vignettes starring Huffman, can be viewed on the web site.

In January, the company had co-launched a similar content channel with Good Morning America (GMA) titled America Takes It Off, which featured content designed to help women shed post-holiday pounds. That section generated 22 million page views in January, with the GMA promotion yielding close to 130,000 registrants who then pledged to lose 4.5 million pounds, according to AOL.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/net_0.jpg?itok=D79hQsJX
Netflix plans to give free access for a weekend in India

KOLKATA: Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. Now, it plans to give free access to the Indian audience for a weekend. “We think that giving everyone in a country to access Netflix for free for a weekend could be a great...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/net.jpg?itok=XTrDh5Mi
Netflix Q3 result: Continues to grow strong in APAC, much work to do in India

Netflix fell short of global subscriber additions in Q3, albeit a slower growth was forecasted by the streaming giant. The company has added 2.2 million net subscribers in the quarter, even lower than its prediction of 2.5 million.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/mx.jpg?itok=ePhLYsJf
MX TakaTak launches Fame House for top Indian influencers to create and collaborate

KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts, MX TakaTak has announced the first edition of MX...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/pockr.jpg?itok=MEsGxhkQ
Pocket Aces partners up with Tinder & Pure Me for Firsts Season 3

MUMBAI: Pocket Aces is back with a new season of the hit Instagram series, Firsts. Presented by Tinder and PureMe, Firsts Season 3 explores a same-sex romantic relationship between two young women, who match on the dating app and experience an exhilarating journey of understanding love, life, and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/alt.jpg?itok=4-Z8EJ9a
ALTBalaji to conduct Writers' Lab, a YouTube online masterclass series to inspire & educate aspiring students of cinema!

To bridge the gap between the prolific writers of the entertainment industry and aspiring students of cinema, ALTBalaji – one of the country’s leading OTT platforms has come up with a thoughtful and unique initiative – ‘The Writers' Lab’. Proposed to be an online masterclass where renowned writers...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/tring.jpg?itok=ZEWy5HC5
ALTBalaji acquires 17.5 per cent stake in Tring

KOLKATA: ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this investment, Tring’s valuation rose to about Rs 100 crore in the short period since its inception earlier this year. The celebrity shout-out and engagement platform was started...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/voot.jpg?itok=Extcfv46
Voot strengthens content portfolio with Shemaro’s linear channels

KOLKATA: Voot has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of the platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/game.jpg?itok=eOAgafnb
GEMS 2020: Indie game developers continue to rise and shine!

When compared to the gaming scene in the U.S. and Europe, India's indie game development space is taking baby steps. But indie creators are making headway and getting noticed.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/16/tran.jpg?itok=lnZyw92K
CapeTitans Games on bridging the gaps in game creation

The online gaming ecosystem is evolving rapidly in India. While many aspirant game developers are trying to make their mark on the industry, there is a gap when it comes to conceptualizing a game on the drawing board and selling it in the market. CapeTitans Games is trying to bridge that schism.

iWorld Gaming

Sign up for our Newsletter

subscribe for latest stories

* indicates required