Cable TV

MTV deal with T-Mobile looks to leverage mobile platforms in Europe

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/01/Untitled-1_11.jpg?itok=3x7VHi2m

MUMBAI: MTV International is looking to grow the brand in Europe further through the mobile route. It has announced a deal with T-Mobile to deliver MTVNIs diverse portfolio of entertainment brands to mobile TV subscribers across multiple European markets.

The deal, which sees MTVNIs premier content being made available for the first time to T-Mobile subscribers for mobile TV in Germany and Austria and later in the UK, is a significant step forward in building the companys European digital media offering.

T-Mobile subscribers in Germany and Austria can access the best and most exciting MTVNI content on mobile TV, including MTV Music and MTV Shorts. Nickelodeon animation shows including SpongeBob SquarePants and Dora the Explorer are available now in Germany and from September in Austria. MTV Music is a back-to-back simulcast of a music video hits TV channel showing the best of all genres such as Coldplay, Gwen Stefani and 50 Cent.

And, MTV Shorts is a mobile TV channel of popular hit shows optimised for mobile, such as Punkd and Dirty Sanchez, along with made-for-mobile programming such as Head & Body an eight-mobisode comedy adventure.

In addition to these three channels, UK subscribers will soon be able to experience classic comedy stand up routines and clips from hit shows such as Becker on Paramount Comedy starting this summer. In the UK, MTV Shorts & MTV Music are known as MTV Snax & Trax, respectively.

MTVNI senior VP, digital media Gideon Bierer says, "This multi-market multi-brand strategic partnership gives T-Mobile subscribers access to the most diverse portfolio of entertainment brands available today on mobile TV. MTV Networks is uniquely positioned to help operators drive their mobile TV businesses by providing consumers with access to our world class brands on-the-go."

T-Mobile International VP mobile data Ingo Schneider says, T-Mobile is committed to making mobile TV a successful and fulfilling service for our customers and we are very pleased to now offer the exciting content from MTV Networks International. T-Mobile is especially proud to be the mobile operator for MTVNIs first multi-market and multi-brand mobile TV partnership in Europe.

T-Mobile customers in Germany, Austria, Hungary and Slovakia can already enjoy the benefits of mobile TV on a range of about 10 3G devices in each market. The mobile TV service enables customers to access six TV genres including news, sport, music, comedy, youth and entertainment around the clock so they never miss their favourite TV series or the latest news when they are on the move.

T-Mobile provides customers with a range of options including a monthly subscription or integration into special tariff packages. The mobile TV service is currently being offered on a free trial basis until 31 March in Germany and Austria.

In addition to mobile video-on-demand, MTVNI currently offers 12 channels on mobile TV across Europe in 10 countries from its portfolio of brands including MTV, Nickelodeon, Paramount Comedy and Game One. MTVNIs expert digital production team, who ensures that the companys high quality content offers users the ultimate viewing experience on handsets, programmes the new mobile TV channels.

In the US, IFILM is available to mobile TV subscribers, and the company recently announced the availability of IFILM on mobile TV to operators across Europe at 3GSM in Barcelona.

MTV has partnerships with 63 mobile operators globally, using its distinctive editorial voice to deliver a broad range of digital content, applications and services, including short video clips, games, ring tones, voice products on mobile, text alerts and interactive applications.

The company optimises its TV shows across its leading brands for digital platforms, creates new experiences based on its hit properties and develops original content for kid, youth and adult audiences. The company also enables audiences to become part of the creative process, facilitating the creation and distribution of user-generated content.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/urg.jpg?itok=8jlUG3t8
NXTDigital launches new consumer connect program for Durga Puja

As the country gears up to welcome Goddess Durga, NXTDigital, the media arm of the Hinduja Group, has come up with a new consumer connect program – ‘ NXTDigital DURGOTSAV’.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/tt.jpg?itok=ZsJhpiDt
MCOF’s Prabhu sounds the alarm for cable TV fraternity

Although linear television remains the primary mode of viewing for most Indian households, cableTV  operators still face numerous challenges – what the rapid uptake of OTT services and the inflexible pricing regulations set by the regulator.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/16/hathay.jpg?itok=aq8ldHwl
Hathway profits up on lower revenue in second quarter

The Mukesh Dhirubhai Ambani controlled MSO and broadband internet services provider Hathway Cable and Datacom Limited (Hathway) reported consolidated profit after tax (PAT) at Rs 52.33 crore for the quarter ended 30 September 2020.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/13/tv.jpg?itok=0xU4JWut
SPNI goes head to head with Indore-based Digiana Projects on “piracy”

The battles in cable TV land continue, what with life gradually coming to the new normal.  Sony Picture Networks India (SPNI) ,for instance, says it is cracking the whip on Indore-based MSO Digiana Projects for allegedly availing signals through clandestine means.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/06/vynssssss_copy800800.jpg?itok=twmWTT28
Vynsley Fernandes becomes CEO NXTDigital

Vynsley Fernandes has been known as the CEO of Hinduja group-owned Indusind Media & Communications which runs cable TV MSO InCable TV, a position he took up in August 2018. As of last month, his role and designations have changed: he has been redesignated as CEO of the theheadend in the sky (...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/ashok_manshukani.jpg?itok=GH7Yg4f4
Ashok Mansukhani bids adieu to NXTDigital

KOLKATA: Ashok Mansukhani is departing from NXTDigital putting an end to a 24 year long association with the Hinduja group.The industry veteran will retire on 30 September.  According to a BSE filing, his term as managing director and key managerial personnel was extended on 29 April 2020  until...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/14/tt.jpg?itok=0RbWQvQ0
TRAI’s Arvind Kumar prescribes broadband medicine for MSOs & LCOs

Digital is it. Across the country, and age groups, Indians are getting online, and consuming more high speed broadband data than ever before, whether it is for entertainment, education, commerce or banking.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/13/arnab800x800.jpg?itok=q6_TWq17
Arnab Goswami on counteroffensive after Sena ban threat; implores viewers

Mumbai: Arnab Goswami is fighting back. Like he probably has never done before. Yesterday, he reached out Republic TV and Republic Bharat viewers imploring them to not allow the Shv Cable Sena’s order to cable TV operators to stop  carrying both the channels on their networks.

Cable TV People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/12/r.jpg?itok=sPLITby8
Shiv Cable Sena asks cable operators to ban Republic channels in Maharashtra

Amid rising political tension in Maharashtra,  the Shiv Cable Sena, an affiliate to Shiv Sena, has asked the cable TV operators to ban Republic Media Network in the state. 

Cable TV Local Cable Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required