iWorld

×

×

Digital living in Asia, a global perspective

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/23/digital%20TV.jpg?itok=0dc96hnA

SINGAPORE: In the second session on global digital living, a Parks Associates survey of 13 nations revealed that Asian countries are leading the way in the digital homes arena.

The session, which was addressed by Parks Associates, USA director of research, John Barrett, analysed the digital trends within Asia and compared them to other countries. He also touched upon key topics like consumer attitudes, market structure and current practices.

He said, "Asian consumers express high demand for new digital service but a low willingness to pay." When queried on what is driving the growth, Barrett said, "There are some notable differences with western countries. One is that there is wide availability of content and deeper broadband penetration have resulted in Asians being more likely to use computers a entertainment platforms."

Secondly, Asian CATV providers are weaker than their North American counterparts because the demand for TV services is not as strong in Asia as it is in North American. Also, piracy is a much greater concern in Asia because copyright provisions are more weakly enforced and commercial piracy more common.

Some key points which emerged were:

* Korea, Taiwan were the top two countries ranked high on the Digital Living index
*53 per cent of Asian internet households are interested in viewing digital photos on their TV compared top just 43 per cent of European Internet HHs and 28 per cent of North American HHS
*Asian Internet Households are willing to spend on an average $ 7 per month for a video-on-demand service compared to $11 per month in Europe and North America.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/group.jpg?itok=0SopIsSm
Netflix acquires global streaming rights of 'Seinfeld'

Netflix comes back to the sitcom battle as it has landed the global streaming rights to Seinfeld. The streaming giant announced on Monday that all 180 episodes of the sitcom will be with Netflix after striking a deal with Sony Pictures Television.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/eros.jpg?itok=I2qnd9sL
Eros Now partners with ROKKI to offer AirAsia WiFi users best of Indian entertainment and discounted subscription plan vouchers

MUMBAI: Eros Now, a premier Indian OTT entertainment platform with more than 154 million registered users, today announced its partnership with ROKKI, AirAsia’s in-flight WiFi service provider. The partnership will provide access to the on-demand platform’s programming using guests’ own devices...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/bb.jpg?itok=FKv1iTWm
The Format that changed TV forever In India and across The Globe Turns 20!

MUMBAI: Big Brother, (aka Bigg Boss in India) - the original reality format - celebrates its landmark 20th birthday today.  On the 16th September 1999, nine Housemates moved in a purpose-built house in the Netherlands, equipped with 24 cameras and no contact with the outside world to be watched 24...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/zee5.jpg?itok=2RbPvj6y
ZEE5 partners with quaero to Orchestrate its complex customer data

MUMBAI: ZEE5, India’s fastest growing ConTech brand today announced its partnership with Quaero, an Enterprise Customer Data Platform provider, to power its big data capabilities and mine customer insights.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/mom.jpg?itok=r_2K_nWO
Through its latest marketing innovation, ALTBalaji launches off by taking the interactive ooh route for mom: mission on mars

MUMBAI: ALTBalaji, India's leading home-grown OTT platform, in their latest bid to capture the imagination and attention of the viewers has launched a campaign unlike any other by adopting an innovative OOH (out-of-home advertising) hoarding to promote its recent original M-O-M: Mission on Mars....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/facebook.jpg?itok=HW04D7ni
WhatsApp offers to track 'dubious' individuals for Indian govt

MUMBAI: Facebook vice president of global affairs and communications Nick Clegg met home minister Amit Shah, national security adviser Ajit Doval, IT and communications minister Ravi Shankar Prasad and commerce minister Piyush Goyal regarding the dispute over traceability of messages in WhatApp....

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/bob.jpg?itok=jetQanZS
Disney CEO Bob Iger resigns from Apple's board

MUMBAI: Disney CEO Bob Iger has stepped down from Apple’s board of directors the day Apple announced the price and release date for its streaming service. The resignation comes at a time when both the companies are upping the game in the streaming business.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/logo_0.jpg?itok=4XzHCDXA
Zomato forays into online video space, to launch 18 original shows

The streaming war is not limited to media houses anymore. From e-commerce apps to online cab-ride services are also jumping on the band-wagon to keep consumers engaged. Now, food delivery app Zomato has announced its foray into web streaming with 18 original shows over the next three months.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/bms.jpg?itok=H_oxpEAP
BookMyShow's campaign around the movie Dream Girl Creates a Stir on Social Media

MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories