Television

Prasad EFX delivers VFX for Rakesh Roshan's 'Krrish'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/23/Hrithik%20Roshan.jpg?itok=bpfwawa1

MUMBAI: Prasad EFX, one of the largest Digital Post Production Studios in India, has executed more than 1200 VFX shots for the upcoming Hrithik Roshan starrer Krrish.

The movie, produced and directed by Rakesh Roshan, is loaded with spectacular VFX and is all set to catapult Indian VFX to Hollywood standards, says the company in an official release.

VFX Supervisors from Hollywood Craig Mumma and Marc Kolbe, worked with a team of more than 100 VFX specialists in Prasad EFX to come out with the VFX sequences.

Prasad EFX senior team leader Himakumar says, "We have done very high end 3D modeling and animation including whole body scans. A lot of 3D models of cars, bikes, helicopter, birds and animals were created and animated to match live action footage. Fire sequences are always a challenge and we have used it to great effect in Krrish. Very complicated wire removals and compositing work were minutely executed, so were critical special effects that add intensity to images and action shots. A whole futuristic set was designed and implemented by the team at Prasad EFX in 3D."

Rakesh Roshan says, "Prasad EFX has exceeded my expectations because they've done a fantastic job - unbelievable! I was a bit tense as to whether it will be to the standard of Hollywood but I think they have lifted the status of the film to a very high level. It is not like Hollywood. It is Hollywood. I salute the entire EFX team."

Craig Mumma, who has to his credit films including Independence Day and Godzilla, says, "One of the reasons I was approached by Rakesh Roshan to work on Krrish was because we wanted to do some mind blowing, world standard VFX. We had to keep various things in mind, budgets, capability, infrastructure and so on. We looked at many studios and all our efforts pointed to Prasad EFX. I wanted to work with a company that will get involved with the project to a very deep level. EFX in my past couple of years of experience with other projects has delivered the goods well above my expectations."

Adds Craig, "Working with the people at Prasad EFX has been a great experience. They understand films, they understand VFX and that way I was able to get the most out of them. The VFX will be a trendsetter. We will see more of this happening in the future."

Prasad EFX also provided the Digital Intermediate service for Krrish. Senior line producer, DI, Rajiv Raghunathan says, "DI is catching on fast. Right now it is the big budget and special effects intensive movies that use this service. Once filmmakers understand the advantages of having a Digital Master at 2K/4K resolution, then only the full potential of DI will be realized. Digital Cinema, DVD masters, HD/Sd outputs, Mobile/PDA delivery, web and other future media can be served content from a single digital master resulting in consistency, cost & time savings and flexibility. Very soon DI will be part of the planning for all movies. One obvious change noticed in the past one year is that DI is being used more towards enhancing the look and feel of the film as opposed to correcting shooting flaws."

Prasad Film Labs made over 700 prints for Krrish for national and global distribution form the DI negatives, according to the official release.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/imsges.jpg?itok=m3hdX5z6
Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February). The decrease in eyeballs is...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/alll.jpg?itok=_QN-bmfJ
English news records highest ratings in 2020 during Delhi elections, results week

Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/logos.jpg?itok=1vH4NSd9
BARC week 6: Four Zee regional channels lead regional markets

In week six of BARC India ratings, Zee's four regional channels  Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/barc.jpg?itok=yD9J7pqX
Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/spsn.jpg?itok=km9a3_uY
SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/nippon.jpg?itok=bTxFlT2R
Nippon TV heads to Series Mania Forum with three new scripted formats

TOKYO: Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced that the company has been officially invited by Laurence Herszberg, founder-general director of Series Mania, to be the first Japanese company to attend Series Mania Forum.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Star%20Jalsha.jpg?itok=B40OnLQy
Star Jalsha celebrates 500 episodes of Irabotir Chupkotha

MUMBAI: Irabotir Chupkotha, one of Bengali television’s most popular shows, has recently completed 500 episodes. A unique plot coupled with a stellar cast can only result in a successful mega serial. Irabotir Chupkotha, produced by Acropolis Entertainment is a sparkling example of this instance....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Sunil_Shah.jpg?itok=sXFezqi1
B4Uelevates Sunil Shah as group MD B4U films

MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/BARC_800.jpg?itok=PL0dZWf-
BARC week 6: Sony SAB slips down to fourth position on pay platform

MUMBAI: Sony SAB slipped to fourth position in week six of BARC India ratings. Last week, the channel was seen at third position. This week Zee TV held the third position moving up from fourth position. Colors continued to lead in urban market and pay platform. In urban market, Colors, Star Plus,...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required