iWorld

×

×

India to hit top IPTV slot in Asia Pacific by 2015: Kagan Research

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/iptv_0.jpg?itok=2mSA7I8C

SINGAPORE: So what if IPTV is still taking baby steps in India? Come 2015 and India is going to be the third most happening market for IPTV in the Asia Pacific region in terms of the number of households that will have the service, just behind China and Japan, according to projections by Kagan Research.

What's more, the total pay-TV revenues forecast are expected to grow from $13.1 billion in 2004 in the Asia Pacific region to an estimated $38.0 billion in 2015. On the other hand, IPTV revenue share will rise from 0.7 per cent in 2004 to 12.9 per cent in 2015. With this, telcos will capture a significant portion of Asia Pacific total pay-TV revenues.

At present, IPTV has been launched or is in the trial stages in the following countries in the Asia Pacific region: China (trial), Hong Kong, India (trial), Indonesia, Japan, Korea (trial), Malaysia, New Zealand, the Philippines, Singapore (trial), Taiwan and Thailand (trial). In the countries, where IPTV is on a trial basis, operators are either running a trial in selected markets or lobbying respective regulators to lift their grip on pay TV licensing. 

Some of the key considerations when planning a 'Pay TV Service' are: 'Pay' factor - who, how much, subsidies; 'TV' factor- programs, user experience, positioning, potential revenue stream; 'Service' factor- look and feel of service and customer service. 

In terms of the content strategy, some of the trends in IPTV that can be followed in Asia are: 

• Start with satellite turnaround signals which already have an Asian footprint as these require little inhouse programming expertise.

• Invest in brand-name channels to build critical mass and position as a 'complementary' and not 'substitute' service to traditional PayTV.

• In-house content department and capabilities give operators the edge, e.g. self-programmed channels, marketing, licensing and legal expertise.

• Local content/ self-programming are essential for competing with traditional Pay TV operators.

• PVR/ TiVo has started in Taiwan and Australia on traditional Pay TV platform.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/Peggy_Johnson-Rishika_Lulla_Singh.jpg?itok=02LHomMz
Eros Now partners Microsoft to build next gen online video platform by leveraging Azure

MUMBAI: Eros Now, the digital arm of Eros International Plc announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at better consumer experience. The partnership will also help the latter to expand in the Indian market as it is one of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ACT.jpg?itok=aL7eMjrF
ACT enters TRAI’s top 5 broadband players list

South Indian wired broadband internet services provider Atria Convergence Technologies Limited was among Telecom Regulatory Authority of India (TRAI) list of top 5 broadband internet services providers in the month ended 31 July 2019 (Jul-19, month or period under consideration).

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ZEE5_800_NEW.jpg?itok=sXF-FE_e
ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/hotstar.jpg?itok=4Ryp5mcV
Catch Up with The Best Emmy nominated shows on Hotstar Premium

MUMBAI: With maximum nominations in its kitty, Hotstar Premium is the destination to catch up on all the shows that are in the running for the 71st Emmy Awards, scheduled for later this month. Veep amazed us, Game of Thrones downplayed all the expectations and Chernobyl blew it up! Before the big...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/Gourav-Rakshit.jpg?itok=W_OLx0NQ
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/linkdin.jpg?itok=QkNADDxM
Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

MUMBAI: LinkedIn, the world’s largest professional network in association with ESPN, the one-stop destination for all things sports, concluded the first season of LinkedIn ESPN Office Sports Quiz with team BigBasket winning the finale. The contest witnessed tough competition between corporates,...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/vod.jpg?itok=GPg2gvZB
SVOD to account for one-third of sector revenues in India by 2024

MUMBAI: The Asia Pacific online video industry will generate US$27 billion in advertising and subscription revenue this year, up 24% Y/Y from 2018, according to a new report, Asia Pacific Online Video & Broadband Distribution 2020, published today by Media Partners Asia (MPA). This pie is...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Archana-Anand.jpg?itok=Q1irJ5X2
ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East

Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time with India’s first multi-destination cruise line, Jalesh Cruises, to roll out...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Vijay-Subramaniam.jpg?itok=HlvF97v4
Amazon Prime Video's investments are reflective of long-term goals: Vijay Subramaniam

Amazon Prime Video has considered India as one of its key markets since it commenced its journey in the country almost three years ago. Initially, with less original content and more movies, it was usually conceived among consumers as a go-to place for movie buffs.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories