Television

McDonald's gets a bite of Fifa WC with Player Escort Program

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/27/macdonald.jpg?itok=LWNX50WJ

MUMBAI: As a worldwide sponsor and Official Partner of the 2006 Fifa World Cup McDonald's introduces the Player Escort Program, which allows 1,408 children aged 6 to 10 years to walk onto the field hand-in-hand with the world's best football players, at the start of all 64 official World Cup matches.

Selected from a total of 51 countries, this year's Player Escort Program consists of 226 international children and 1,182 children from host country Germany, informs an official release.

In addition, the McDonald's Player Escorts will also get a chance to experience the thrill of the Fifa World Cup through friendly football matches as part of their own tournament held in select cities in Germany during the World Cup, adds the release.

As a key marketing strategy, McDonald's outlets around the world, are involving customers through special promotions, contests, advertisements, in-store activations and special menu items to bring the excitement of Fifa World Cup to local communities. For example, McDonald's outlets in India have introduced a Foosball Freekick indoor table football game, where kids get the chance to take penalty shots against a goalkeeper and win prizes. In addition, special meals centred around the football theme cater to kids and adults alike.

Using the Internet as a medium, McDonald's customers around the world have a chance to participate in the Fifa World Cup experience through an exclusive global sponsorship of the McDonald's/FIFA Fantasy Game on http://www.FIFAworldcup.com, available in nine languages. The game offers football fans the opportunity to manage a squad of football superstars and compete against celebrity fantasy teams.

To top it all, McDonald's is also giving away thousands of 2006 Fifa World Cup tickets through in-restaurant promotions, media tie-ins and special employee incentives in select McDonald's markets, adds the release.

McDonald's corporate VP Global Marketing Jeff Carl said, "McDonald's has the ability to touch more than 50 million people each day, so we are in the unique position to deliver the fun and excitement of one of the world's most prestigious football events in truly engaging and surprising ways."

In keeping with the company's "i'm lovin' it" strategy of developing stronger connections with its customers around the world, Carl added, "Because we want our customers to feel closer to the World Cup, we have created a wide range of exclusive activities to bring the tournament to life."

McDonald's has served as sponsor and Official Partner of the Fifa World Cup since 1994 in the United States, continuing through 1998 in France, 2002 in Korea and Japan and 2006 in Germany and in true football spirit, their active efforts once again keep the fever rising high!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/mah.jpg?itok=ovf7zH7M
Dangal to tap its regional channels for Prem Bandhan promotions

Hindi GEC Dangal TV, a part of Enterr10 Television, is all set to entertain viewers with its latest offering, Prem Bandhan. Produced by Balaji Telefilms, the show stars Chhavi Pandey and Manit Joura as the protagonists.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/barc.jpg?itok=5LYQzb_l
Screentime of sports celebrities grew in IPL 13 ads, says BARC

MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences. This year, the league clocked over 400 billion viewing...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ipl.jpg?itok=1NImH8wc
IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report, based on a research conducted...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/edit.jpg?itok=3iE2UnXw
Editors Guild constitutes legal advisory panel on media freedom

<p>NEW DELHI: The Editors Guild of India has constituted a legal advisory panel that will advise and work with it on important issues pertaining to press freedom. It shared in a statement that the panel will help the Guild craft responses to the complex web of civil and criminal laws that are...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/com.jpg?itok=rpxyrceR
Comcast-owned Sky signs deal with eOne

MUMBAI: Sky, Comcast’s European pay-TV giant, has entered into a “long-term” partnership with Entertainment One to give its customers in the UK and Ireland access to hundreds of Hasbro’s films. The deal includes nearly 200 titles from eOne’s library, such as the Twilight saga and Dallas Buyers Club...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/vn.jpg?itok=KEcvf-2o
Cartoon Network India serves up ‘The Tom and Jerry Show’ with an Indian tadka!

MUMBAI: Cartoon Network’s long-running, classic chase comedy, The Tom and Jerry Show, is now available in India with ‘Badle tevar aur flavour’! For the first time ever, the iconic show has been dubbed with Hindi, Tamil and Telugu commentary, bringing the duo’s legendary tales to Indian kids in a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/chrom.jpg?itok=6j7F0dzK
Chrome DM week 46: Business news genre emerges as top gainer

NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent. In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/star.jpg?itok=VsJyF1FR
Star India scores Cricket South Africa media rights till 2024

Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season across Asia, Middle East and North Africa.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/prabhu_chawla.jpg?itok=JTKYdvKs
Prabhu Chawla returns to India Today Group

New Delhi: In a major development, India Today Group has brought back veteran journalist Prabhu Chawla as editorial consultant for TV Today Network. He will be starting with the group from 1 December 2020. He will be seen weekly on Aaj Tak where he will be interviewing the most prominent...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required