Television

McDonald's gets a bite of Fifa WC with Player Escort Program

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/27/macdonald.jpg?itok=LWNX50WJ

MUMBAI: As a worldwide sponsor and Official Partner of the 2006 Fifa World Cup McDonald's introduces the Player Escort Program, which allows 1,408 children aged 6 to 10 years to walk onto the field hand-in-hand with the world's best football players, at the start of all 64 official World Cup matches.

Selected from a total of 51 countries, this year's Player Escort Program consists of 226 international children and 1,182 children from host country Germany, informs an official release.

In addition, the McDonald's Player Escorts will also get a chance to experience the thrill of the Fifa World Cup through friendly football matches as part of their own tournament held in select cities in Germany during the World Cup, adds the release.

As a key marketing strategy, McDonald's outlets around the world, are involving customers through special promotions, contests, advertisements, in-store activations and special menu items to bring the excitement of Fifa World Cup to local communities. For example, McDonald's outlets in India have introduced a Foosball Freekick indoor table football game, where kids get the chance to take penalty shots against a goalkeeper and win prizes. In addition, special meals centred around the football theme cater to kids and adults alike.

Using the Internet as a medium, McDonald's customers around the world have a chance to participate in the Fifa World Cup experience through an exclusive global sponsorship of the McDonald's/FIFA Fantasy Game on http://www.FIFAworldcup.com, available in nine languages. The game offers football fans the opportunity to manage a squad of football superstars and compete against celebrity fantasy teams.

To top it all, McDonald's is also giving away thousands of 2006 Fifa World Cup tickets through in-restaurant promotions, media tie-ins and special employee incentives in select McDonald's markets, adds the release.

McDonald's corporate VP Global Marketing Jeff Carl said, "McDonald's has the ability to touch more than 50 million people each day, so we are in the unique position to deliver the fun and excitement of one of the world's most prestigious football events in truly engaging and surprising ways."

In keeping with the company's "i'm lovin' it" strategy of developing stronger connections with its customers around the world, Carl added, "Because we want our customers to feel closer to the World Cup, we have created a wide range of exclusive activities to bring the tournament to life."

McDonald's has served as sponsor and Official Partner of the Fifa World Cup since 1994 in the United States, continuing through 1998 in France, 2002 in Korea and Japan and 2006 in Germany and in true football spirit, their active efforts once again keep the fever rising high!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/won.jpg?itok=nYdKfl5o
&PriveHD brings award-winning Spielberg feature 'Lincoln'

The present is shaped by the actions of individuals who have lead a revolution of change with their firm principles and integrity. Observing Wednesday, 2 December 2020

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/nagabhairavi.jpg?itok=LTPQ3kpI
Prajwal PD and Anusha Hegde to enter 'Nagabhairavi'

MUMBAI: Zee Telugu’s Nagabhairavi has captivated audiences since its launch with spectacular VFX and the blossoming chemistry between Nagarjuna (Pawon) and Bhairavi (Yashmi Gowda). The story began with Bhairavi losing the magical amulet and moved forward with Pawon knowing his dream girl is...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/sh.jpg?itok=_yKCt4oT
Sayani Gupta-starrer Shameless is India’s Oscar entry in short film category

After Lijo Jose Pellissery’s Jallikattu was selected as India's official entry to the 93rd Academy Awards in the International Feature Film category, another worthy contender has been picked for the Oscars’ short film category – Shameless.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/bbarc.jpg?itok=ZaIqcy7Q
Guest column: Why BARC renaming impressions as AMA makes sense

What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia.Regardless of the name, average minute audience is what it is and it is not just a case of a rose by any other name.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/zee_vajwa.jpg?itok=o3z7c0Im
Popular Marathi actors come together for the launch of Zee Vajwa

MUMBAI: Zeel’s Marathi music channel - Zee Vajwa, has left no stone unturned to reach out to and connect with the audience. From the quirky and trendy #FullToVajwa challenge that took social media by storm to brand films promising to amplify Maharashtra’s everyday moments into a mahual with music...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/star.jpg?itok=q1FVmZ1j
Star & Disney India unveil ad solutions suite Sirius

Star & Disney India have launched Sirius, a powerful end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/news.jpg?itok=Puux-L33
Will going subscription-based improve news content on Indian television?

As per a recent Media Partners Asia (MPA) report, India is going to be the most scalable pay-TV market in the APAC region, with a CAGR of 6 per cent, touching $15 billion by 2024. India will also contribute almost half of the net subscriber additions in the Asia Pacific over the next five years, it...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/bbc-world-news.jpg?itok=QUTBoznA
Indiantelevision.com strives to decode brand safety in association with BBC World News

Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/aisa.jpg?itok=l1ioDJdK
Suvarna News rebrands as Asianet Suvarna News

NEW DELHI: Leading Karnataka news channel Suvarna News has rebranded itself as Asianet Suvarna News.   With its tagline ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programs, aims to build further gains in the fiercely fought leadership race in the Kannada news...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required