Television

DD to air only Indo-Pak Test highlights

NEW DELHI / MUMBAI: Give it as Round One to Ten Sports. Disappointing millions of non-cable TV viewers and radio listeners in India, Indian pubcaster Prasar Bharati will only show the highlights of the India-Pakistan Test series, which gets under way from 13 January.

The reason being that national broadcasters Doordarshan and All India Radio (AIR) have been unable to hammer out mutually agreeable commercial terms with TV and radio rights holders of Pakistan Cricket, Ten Sports and ARY Digital, respectively, for live telecast of the India-Pakistan Test series.

Interestingly, the Indian government today submitted before the Supreme Court that for the three Tests against Pakistan, it would not force Ten Sports to abide by the downlinking guidelines, which makes it compulsory for all channels to share with Prasar Bharati their feed of cricket matches featuring India, among other listed sports. This law also covers events where telecast deals had been signed earlier.

This could well point to a compromise solution that will apply to all forthcoming cricket series wherein Test matches may be excluded from the broadcasting legislation.

In the Supreme Court today, Prasar Bharati expressed its unwillingness to carry Ten Sports live signals along with its logo and advertisements, while paying compensation of Rs 250 million to the Dubai-headquartered sports broadcaster. Reason: it did not make business sense for DD.

The issue of Rs 250 million compensation is linked to Ten Sports' petition before the Supreme Court which claimed that sharing of live telecast with DD would result in a loss of Rs 200 million. In response to this GE Vahanvati, the solicitor general, had offered Rs 250 million as compensation for the loss incurred.

However, Ten Sports counsel responded by saying that this arrangement was agreeable only if DD did not add its own advertisements to the live feed. This was not acceptable to DD.

In an interim arrangement, DD has agreed to carry 90 minute highlights. DD will get the highlights feed free of cost from Ten Sports.

Ten Sports, the exclusive rights holder for Pakistan cricket, had challenged in the Supreme Court a government diktat making it mandatory for all rights holders of sporting events of national importance to share them with DD.

According to Prasar Bharati CEO KS Sarma, "The matter is still sub-judice, but in the interest of millions of cricket fans in India who don't have access to cable TV such issues should be sorted out as soon as possible."

On last count, TV homes in India totaled slightly over 100 million, of which approximately 60 million (NRS figures) have access to cable TV.

Earlier in the day, just after an interim arrangement on highlights was made in the SC, DD director general Navin Kumar told Indiantelevision.com, "We submitted to the court that we are ready to share the revenue (25:75 in favour of the rights holder) with Ten Sports as per downlinking guidelines. Other demands are like Ten Sports' wish list."

The next hearing of the case is scheduled for 30 January. DD is hopeful that by the time the Test matches come to an end early February and it's time for the ODIs to begin, some sort of firm direction will come from the courts.

That a directive can be expected is also indicated by the apex court's urging the counsels of both Prasar Bharati and Ten Sports to see if it might be possible to reach an agreement so that at least the ODI matches could be telecast live on DD and Ten.

When queried about the matter of ODIs, Ten Sports officials only offered this comment: "We are in discussions with the government and hope to arrive at a workable solution soon."

NO CRICKET COMMENTARY ON AIR EITHER

It is not just DD that will have to do without the cricket feed. An estimated 400 million radio listeners in the country will miss out on All India Radio's cricket broadcast because AIR is unwilling to cough up the $200,000 that Dubai-based ARY Digital, which holds the radio rights to these matches, is demanding from the national radio broadcaster.

AIR's "last and final offer" is $80,000. A Prasar Bharati official said today, "At the moment, it looks highly unlikely that we'd get radio rights for live commentary."

The Hindu Businessline, in a report filed 8 January, had quoted a senior Prasar Bharati official as saying: "We had paid $40,000 last year for the radio rights to the same number of Test matches and ODIs. But this time, we have offered to pay $80,000.

"This is in line with the Commonwealth Games where we have offered to pay $400,000 for telecast rights of the forthcoming event in Melbourne, double of what was paid for the Games held in Manchester."

There is a counter-argument to this though. Which is, as some media planners aver, that AIR stands to garner an estimated $1 million if it does get the radio rights.

ESPN Star Sports, which has also moved the Delhi High Court against downlinking norms and mandatory content sharing, will be closely monitoring the outcome of the latest Ten-DD face-off.

Also read:

SC to Prasar Bharati: File replies to Ten plea

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/timess.jpg?itok=d3Cj4Avk
Movies NOW, Romedy NOW and MNX celebrate Diwali with special movie line up

Mumbai: Spreading the festive cheer, Times Network's English Entertainment channels, Movies NOW, Romedy NOW and MNX, has curated special properties offering wholesome entertainment to its viewers this Diwali. Showcasing best in class English entertainment, Movies Now, Romedy Now and MNX present the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/nick.jpg?itok=RRnqVsIq
Nick, Sonic & Nick Jr gear up for an enthralling festive season

MUMBAI: With the festive season around the corner, Nickelodeon – India’s leading kid’s entertainment franchise is geared up for a fun filled quarter. Starting with Motu Patlu, Rudra and Shiva on Nick to Golmaal Jr, Pakdam Pakdai and Ninja Hattori on SONIC, the months ahead will see a gamut of...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/tlc.jpg?itok=6oLHQLb6
TLC gets ready for the wedding season with its new short format series – ‘The Bonafide Bride’

MUMBAI – Undoubtedly, one of the most exciting aspects of the entire wedding preparation process for any bride is to find the perfect look for herself. However, the process of selecting the perfect outfit is not always as fun and easy as it might seem.  There are a gazillion things running through...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/zee_0.jpg?itok=Z-hlrwtQ
Zee Media Diwali Festival further strengthens ties between India and Mauritius

MUMBAI: Festival of Diwali holds a special significance for people not only in India but also in Mauritius, where Zee Media celebrated the festival of light with great fervour on October 19. The event, Zee Media Diwali Festival Season 2, was attended by thousands at the Bus Terminus, Quatre Bornes...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/chrome.jpg?itok=7ARnsagy
English movie genre becomes top gainer in Chrome DM week 42

English movie genre has become the top gainer in week 42 of Chrome Data Analytics and Media data. The genre grew by 2.40 per cent. In this genre, Warner Brothers channel gained the highest OTS with 47.2 per cent in 6 metros market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/lee.jpg?itok=01jByAWc
Sony YAY!'s consolidation plan in regional markets

As per BARC India data, Sony YAY! continues to remain in the top three positions for the past few weeks. In week 41 the channel grabbed second position with 87898 weekly impressions (000s). The channel says its extensive plan starting from Dussehra to New Year has been one of the reasons in getting...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/partho.jpg?itok=Fpo7yH4T
Partho Dasgupta quits BARC India; Sunil Lulla named CEO

MUMBAI: Partho Dasgupta, the first chief executive officer of BARC India, a joint industry company between broadcasters, advertisers and agencies, today announced his plan to relinquish his position and move on.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/awrads.jpg?itok=ZBOxuQ8D
News18 Tamil Nadu hosts third edition of Magudam Awards

MUMBAI: News18 Tamil Nadu organised the 3rd edition of flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil, is an awards platform for celebrating glory of achievement and excellence. Thereby the awards is a unique platform to acknowledge and celebrate excellence in the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/tamil18.jpg?itok=JimiNhKM
News18 Tamil Nadu announces the third edition of Magudam Awards

News18 Tamil Nadu is once again proud to present the 3rd edition of our flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil is an Awards platform for celebrating glory of achievement and excellence.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories