Television

Cartoon Network goes on a local animation acquisition spree

MUMBAI: Staying true to the localisation promise, Cartoon Network has acquired three new Indian animation productions and is also in the process of acquiring five more Indian animation projects this year.

The first in line is Akbar & Birbal, a 13 part series by Phoebus Creations, Pune that will launch on 15 January. It has also acquired two big theatricals from Pentamedia namely - The Legend of Buddha and Son of Aladdin, which will be aired during the summer vacations.



Cartoon Network India senior programming manager Vishnu Athreya said, "Acquisition is a strong part of our strategy and we are looking at filling in the need gap by providing a platform to Indian animation companies."

Cartoon Network is also in talks with at least six to eight local animation production houses for acquisition of content. The channel is in the pre-production stages for a property produced by Greengold Animation, which is likely to rolled out towards the end of the year.

The addition of the three new Indian animation acquisitions takes the tally of total Indian animation on Cartoon Network to 12.

While Akbar & Birbal and The Legend of Buddha are 2D animation series; Son of Aladdin is a 3D feature.

Akbar & Birbal traces some of the stories and anecdotes of one of the greatest Mughal emperors Akbar and one of his most renowned navratnas (nine gems) Birbal. The series will be aired every Sunday from 10 to 10:30 am.

Athreya said, "Indian animation shows are the cornerstones of Cartoon Network's localisation strategy and I am absolutely delighted that we have procured three more Indian productions. We do hope that along with children, their parents will also enjoy watching these and relive ageless tales."

"We are actively exploring avenues of creative development of Indian animation products where the Network will lend its expertise on what works with Indian kids by collaborating with partner studios from the conceptual stage to the final product. Extending the Network's role beyond just showcasing Indian animation, we hope to leverage our in depth knowledge and understanding of Indian kids and their needs while developing content that works," Athreya added.

However, the channel is not looking at co-producing or commissioning projects to Indian animation company as yet.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/rajaraman-s.jpg?itok=R1c_qzsV
Rajaraman Sundaram appointed as business head of Colors Tamil

Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632740667326.jpg?itok=cAuvbb71
Mirchi launches new show 'Sunday Suspense Hindi'

Mumbai: Music and entertainment company Mirchi has launched its new show "Mirchi Sunday Suspense Hindi." The radio show presents dramatic readings from Indian literature across suspense, crime, horror genres and it airs every Sunday between 3 p.m and 4 p.m on Radio Mirchi.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632739368400.jpg?itok=J1KdTeru
Rajat Sharma elected as president of NBDA

Mumbai: The News Broadcasters and Digital Association (NBDA) has elected Rajat Sharma as president at a meeting held on Monday. The board also elected ABP Network chief executive officer Avinash Pandey as vice president and Times Network managing director and chief executive officer MK Anand as...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632729620834.jpg?itok=-kHxXqps
Rahul Gangwani named editor-in-chief of Lifestyle Asia India

Mumbai: International media company Burda Media on Monday named Rahul Gangwani as editor-in-chief for Lifestyle Asia India. In this role, Gangwani will oversee the Lifestyle Asia’s editorial team, developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632728807683.jpg?itok=l_2DYoWW
News18 Lokmat impact on the roads of Maharashtra

Mumbai: News18 Network has always been at forefront of highlighting key issues that echo the voice of the common man and engage all the necessary stakeholders to encourage development and progress. Continuing this commitment to spearheading issues of the common man and bringing it to the notice of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632723680105.jpg?itok=CMLO7Vza
Sandeep Dahiya moves on from Times Group

Mumbai: Times Lifestyle Enterprise CEO and Bennett Coleman and Co Ltd (Times Group) director of brand extension Sandeep Dahiya has decided to move on from the organisation. According to a statement, he will continue to be with the group till mid-November, for a smooth transition. Dahiya spent eight...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632577716267.jpg?itok=kHtUEapn
Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required