DTH

Medialink launches broadband direct-to-consumer distribution platform

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MUMBAI: Accelerating its expansion into broadband programming, Medialink Worldwide Incorporated launched a suite of consumer services that delivers client content in multiple formats to the public via the internet and a host of mobile media-playing devices. By offering direct-to-consumer content, Medialink greatly expands the reach of its traditional analog and digital satellite delivery to broadcasters.

The multimedia assets available on the Medialink network cover a broad range of topics including product launches, new developments in technology and medicine, as well as mergers and acquisitions on behalf of its nearly 3,000 communications clients at corporations, associations and not-for-profit organisations.

Medialink's rich media content may now be accessed directly by the public via domestic and international video and audio podcasts on web directories such as Yahoo! Podcasts, searchable video segments on Google Video, satellite radio, and as streaming media that is syndicated on thousands of popular websites and specially distributed to top market local television station websites nationwide.

"Today's multi-screen world creates breathtaking opportunities for professional communicators to instantly and easily share vivid images and sounds of a new car launch, a film premiere or a business leader's insight directly with consumers. It is a very exciting era for Medialink, as we establish the editorial and production standards that empower our public relations and marketing clients to exploit modern technologies to tell their stories. Clients benefit from Medialink's expertise in conveying news about products or issues in the brief, visually-evocative and informative model we have perfected over 19 years, which is the ideal format for this new generation of direct media and peer-to-peer communication," said Medialink president, CEO and chairman Laurence Moskowitz.

"With broadband use achieving critical mass, Medialink now augments its offering to help our clients in PR, corporate communications and marketing extend their reach and increase their return-on-investment, while addressing the anticipated growth in consumer demand for high-quality multimedia content. Through Medialink's suite of broadcast and
broadband distribution services, communications professionals can more fully leverage the value of their video, audio, print or images to achieve high-impact results with their target audiences in newsrooms, board rooms or living rooms" said Medialink chief operating officer Larry Thomas.

A video podcast featuring Tiger Woods that is currently available on the Medialink digital network is an example of the multimedia assets that can now be accessed directly by consumers. The segment was produced for Medialink's client, General Motors, in support of a new promotion for its Buick brand.

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