Television

Star One's 'Idea Ek Se Badhkar Ek' to premiere on 30 December

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MUMBAI: After announcing the launch of Antakshri, Star One now is all set to launch Idea Ek Se Badhkar Ek a countdown show premiering on 30 December at 8 pm and would be hosted by Manoj Bohra and Tina Parakh.

The countdown show includes categories ranging from Top 10 Action Heroes, Top 10 Love Triangles to Top 10 Sizzling Singles amongst many others.

Star India president advertising sales and distribution Paritosh Joshi said, "Idea Ek Se Badhkar Ek is a unique advertising funded programme and is all set to add excitement to Saturday night viewing on Star One. With young hosts, Tina and Manoj, there will be a great amount of interactivity in every episode and viewers will get to win prizes as well. We are thrilled to be associated with a young brand like Idea and hope to reach out to our audiences."

IDEA CMO Pradeep Shrivastava said, "We are delighted to be associated with a youth and extremely entertaining Hindi channel like Star One. At Idea, we have always looked at opportunities to connect with our consumers, one-on-one. Our products target the youth and synergises with Star One as it is the fastest growing channel today. We look forward to reaching out to our young consumers with this new show with a twist."

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