Television

Balle Balle channel to launch in US

itv

NEW DELHI: Tapping the overseas market has become the mantra of Indian broadcasters. The latest to join the bandwagon is Punjabi music channel Balle Balle which is planning to launch in US this January.

"It is a matter of great pride that we are hitting the US shores just four years after our launch in India," says Balle Balle president and CEO Upinder Nayar.

STV Enterprises Ltd, the company which runs Balle Balle, has signed a contract this month with the US-based company Global VC Inc.'s Jus Punjabi TV Network, to launch Balle Balle there from the middle of January."The first stage will see Balle Balle being aired on cable network to reach an estimated one million households across the US, barring parts of the northern states," Nayar said.

The phase two of the channel's US expansion will be flagged off in the second quarter of 2007 through a DTH tie-up that will make Balle Balle accessible all across North America, with an estimated 20 million households as the target, Nayar revealed.

Starting the middle of January, the channel will be seen in New York, New Jersey, Manhattan, Washington and almost all the major cities of the country, barring northern ones.

There are four major cable operators in the US and Balle Balle's American partners are working out projects with them, Nayar said.

He stressed that the financial scale of the operation could not be revealed now because of contractual obligations.

"I can tell you this much, however, it is big enough to plan our revenue model on the strategy that we will plough back the entire revenue generated from there into the US operation, till we achieve 100 per cent target reach."

There will obviously be revenue sharing at all levels with the US partner, and the plan and models for the DTH operation coming up are still being worked out.

Nayar said that throughout the year there will be promotional activities with live events across the country, as also talent contests and local Punjabi musicians would be picked up for actual programming in Balle Balle.

The campaign, which will see various levels of promos, including the live events, will start with New York and New Jersey, where there is maximum number of Punjabi domination.

"But this is a misnomer, really. Because our viewership is not restricted to Punjabis at all. Our surveys show that Punjabi music has become a major craze in the US, with Pakistanis, Bangladeshis, even Sri Lankans getting into the swing of Balle Balle. Besides, 30 per cent of our programming is in Hindi, which makes it an additional draw," Nayar claimed.

The live events will be spaced out and across many cities. Besides, there will be other promos involving stores and restaurants, "but our partners and we are still working on them", Nayar said.

The company believes that with Bollywood going global, this channel would be an additional benefit for both the film and music industries and that would mean additional revenue for Balle Balle.

"Besides, there are many medium and small companies who are looking for vehicles for their promotions abroad and our channel would become a big attraction for them," said a senior manager of the company.

What made Balle Balle decide to launch in the US? "Punjabi music and food is a rage in the US," Nayar said.

The campaign will pick up during the summer months in the US, when there are school holidays, the time when most of the big Punjabi jamborees are held, Nayar said, including music fests.

Balle Balle channel is already available on IPTV globally for the past six months through the site www.jumptv.com, and results for Balle Balle's last three months are expected shortly.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/ipl.jpg?itok=6TzxxN0z
BCCI invites third party interest for IPL title sponsorship rights

The Board of Control for Cricket in India (BCCI) has invited third parties to express their interest (EOI) in acquiring the title sponsorship rights for the Indian Premier League 2020 (IPL) to be held in the United Arab Emirates from 19 September 2020 to 10 November 2020.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/ek.jpg?itok=jXN7xH8U
Balaji Telefilms elaborates how pandemic hit

The complete shutdown of more than three months has had a sizeable impact on television and movie content creators. Although there has been a notable surge in TV viewing, leading broadcasters are also staring at huge losses as brands have limited their ad spends.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/news18.jpg?itok=O3JXc9FE
CNN-News18 launches ‘News18 Debrief’ with Shreya Dhoundial

In line with its commitment to bring differentiated content and formats for its viewers, CNN-News18, one of the leading English news channels, has launched ‘News18 Debrief’. With insightful news, the programming will bring its viewers comprehensive stories beyond headlines. A fast-paced news driven...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/aa.jpg?itok=nbnD7UoR
FTA channel Hare Krsna TV aims to specialise in motivational talks

Mumbai-based surgeon Dr Bimal Shah runs Hare Krsna TV, a free to air (FTA) satellite TV channel. Being a self-funded channel run for social service, several cable operators carry it without a carriage fee.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gandhi.jpg?itok=1cNZEP5X
Free patriotic films for cinema lovers, courtesy NFDC

This one is for film lovers of India’s independent cinema. The National Film Development Corp (NFDC) has decided to showcase some films from its wide catalogue free between 7 and 21 August 2020 as a celebration of India’s independence day.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/zoom.jpg?itok=B6-BfMzW
International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm’s Access Allowed

MUMBAI:  zoOm gears up to welcome the biggest International stars on its much talked about chat show Access Allowed.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/rohit.jpg?itok=D72FGTVX
SPNI's Rohit Gupta on The Venice TV Festival jury

NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/radio-mirchi.jpg?itok=JjRNbC6u
ENIL income from outside India grows as other numbers plummet in first quarter

Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/tv-today.jpg?itok=gzM91a6r
TV Today numbers subdued but profitable for first quarter in Covid2019 period

Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review).

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required