Television

ESPN Star wins ICC global telecast rights

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/31/ESPN.jpg?itok=Os6TCvtK

MUMBAI: In what was virtually a come-from-behind victory, ESPN Star Sports has walked away with the audio-visual rights for International Cricket Council (ICC) conducted events for the next eight years from late 2007 to 2015.

A statement issued by the ICC announcing the winner said, "The decision was a unanimous one, taken by the ICC Board in Dubai on Saturday, and the ICC will now seek to reach final agreement with ESPN STAR Sports."

The ICC statement was silent on what the "final figure on the agreement" was, other than to say that it was "significantly in excess of the ICC’s previous commercial deal The previous agreement with the Global Cricket Corporation (GCC), included sponsorship rights as well as the audio-visual component and was worth $550 million for the years 2000 to 2007.

ESS, which had only made a territory bid covering the Indian Subcontinent and the Middle East in the first round, upped the ante in the second and final round of tenders on Thursday, putting in a global bid and beating out Harish Thawani's Nimbus, as well as separate tenders made by Zee and its recent acquisition Ten Sports. Ten Sports' bid was made in partnership with sports marketing agency Infront.

As far as how the bids stacked up in the end, ESS' winning punt was $ 1.1 billion, well ahead of Nimbus bid of $ 900 million, sources in Dubai close to the developments have told Indiantelevision.com. As for Zee and Ten Sports, their bids were in the region of $ 850 million and $ 825 million respectively.

A point of note is that other than Nimbus, all the bidders had upped their tender values in the second round. ESS, as already mentioned, hadn't even put in a global bid in the earlier round. Zee's earlier bid was reportedly $ 620 million, while in the case of Ten Sports-Infront, it was said to be $ 750 million.

Included in the eight-year period of the ICC rights ESS has acquired are 18 ICC tournaments with two World Cups, in Asia (2011) and Australasia (2015), and a minimum of three Champions Trophy tournaments.

Also included are the first two Twenty20 World Championships, in South Africa (2007) and England (2009), the latter taking place in the ICC's centenary year.

Then there are Cricket World Cup qualifiers, four ICC U/19 Cricket World Cups, and, for the first time, the Women's Cricket World Cup, with two tournaments scheduled for 2009 (Australia) and 2013 (India) in the eight-year timeframe.

ESS managing director Jamie Davis said,“This acquisition affirms our commitment to the Indian subcontinent and the world and we are absolutely delighted to bring the exciting lineup of ICC Events to millions of cricket fans globally.”

IS Bindra, the former Board of Control for Cricket in India (BCCI) president and India’s representative at the meeting, said: “This deal is good for the game and it shows cricket is growing.”
One aspect that comes out of all this is that Sony Entertainment Television India, the incumbent ICC rights holder for the Indian subcontinent, has closed the chapter on its sports telecast ambitions, at least for the foreseeable future.

As for ESPN Star, it has now reasserted its dominance of the sports broadcast arena, particularly in India in what has become a three sports network market - ESS, Zee Sports-Ten Sports and Nimbus' Neo Sports.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/barc_0.jpg?itok=7YGIs-RX
Top 20 advertisers contributed to 51% ad volumes in 2020: BARC

NEW DELHI: Broadcast Audience Research Council has recently released data that states that the top 20 advertisers of the country contributed to 51 per cent of the ad volumes in 2020. Last year, the top 20 advertisers increased the volume of their ads by 10 per cent over 2019. The top 20 advertisers...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/barc.jpg?itok=CpT-kOWa
Review ongoing, BARC news ratings suspension not lifted

NEW DELHI: It has already been three months since the Broadcast Audience Research Council (BARC) announced a 12-week suspension of TRP numbers for TV news channels, in the wake of the alleged TRP scam unearthed by the Mumbai police. However, the council did not release weekly data this Thursday as...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/edddd.jpg?itok=wPlp3Int
TRP scam: Mumbai police objects to ED’s status report on Republic TV

NEW DELHI: The Mumbai police counsel in the Republic TV channel vs Mumbai police case, related to alleged rigging of TRP by the former, showed strong objection to the enforcement directorate (ED) appearing in the court. Appearing on behalf of the police department, senior advocate Kapil Sibal...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/abhishek.jpg?itok=zT5612yp
Vijay’s Master to be adapted in Hindi by Endemol Shine India

MUMBAI: Endemol Shine India has acquired the rights, in association with Cine1 Studios and 7 Screen, to adapt Tamil film Master in Hindi. The highly-anticipated action-thriller starring Vijay Thalapathy and Vijay Sethupathi released on 13 January 2021 and is already breaking box office records.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/nbf.jpg?itok=IcnBNG23
NBF demands immediate release of audience data of news channels

The News Broadcasters Federation (NBF) has demanded immediate release of the audience measurement ratings of news genre by BARC. The regulator had suspended weekly data for news channels after the alleged TRP scam surfaced in October last year. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/tv9-bangla.jpg?itok=IKhvd5hG
TV9 Bangla launches ahead of West Bengal polls

Ahead of the West Bengal elections, TV9 Network has made a strategic move by launching TV9 Bangla, a 24x7 news channel beaming out of Kolkata. The channel has the brand promise of Prothom thekei prothom, a Bengali approximation for “a leader from birth."

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/zee.jpg?itok=DGg9JfGM
Zee Picchar celebrates Sankranti with Picchar Suggi, 34 Premieres in 11 Days

MUMBAI: Zee Picchar, the one-year young Kannada movie channel is all set to capture the hearts of Kannada Cinema lovers with the promise of an unparalleled movie viewing experience this Sankranti with Picchar Suggi.  With the aim of leaving its viewers with a 'Hit Dinada Feeling', Zee Picchar has...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/psl.jpg?itok=KTtcnWsU
Poker Sports League onboards Voot as season 3 streaming partner

KOLKATA: The Poker Sports League (PSL) has signed Pocket52 as its title sponsor for season 3, while Viacom18’s digital arm Voot has come on board as the official streaming partner. This year, the league will go virtual as the pandemic has disrupted the on-ground event. The virtual matches begin...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/eddd.jpg?itok=8qkJfPv8
TRP scam: ED summons top BARC officials

NEW DELHI: In another major development in the much-talked-about alleged TRP scam, the enforcement directorate (ED) today summoned certain officials in the top rungs of the Broadcast Audience Research Council (BARC).  Sources confirmed the news to Indiantelevision.com, stating that BARC India is...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required