Television

Disney & Adlabs give family entertainment a 'Movie Magic' experience

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/08/Untitled-1_24.jpg?itok=Ajd9szmU

MUMBAI: The weekend is fast approaching and the family and kids are all geared up for some fun! What if you could catch a movie, play some games and maybe even watch a magic show, all in just a couple of hours? Well, Disney has given the family entertainment experience a new meaning, as they unveiled the Disney and Adlabs Movie Magic experience.

Known for their story telling heritage, Disney has now tied up with Adlabs to bring to their audience what they call "experiential engagement." The Disney Movie Magic experience is primarily based on getting kids to use their "pester power" to drive the whole family into the theatre every weekend. Adlabs across six cities including Mumbai, Pune, Nashik, Mangalore, Meerut and the National Capital Region (NCR), will be dedicated to showing classics from the Disney stable such as The Incredibles, Finding Nemo, The Lion King, Aladdin, Tarzan, Chicken Little, The Princess Diaries, 102 Dalmatians and many more.

This new initiative was kicked off here in Mumbai with newly launched animated feature Cars. What's more, for this special screening about 150 kids from NGO's including Make-a-Wish Foundation and St. Katherine were invited. From games, tattoos, face paint to a magic show, all the kids sported various Disney characters on their arms and faces and it seemed like they had a frolicking time. Also, Rand De Basanti star and avid Disney fan, Kunal Kapoor was present to pep up the kids.

Keeping up this spirit every weekend, kids will be able to avail of special food and beverage offers along with monthly in-cinema contests and a chance to win Disney merchandise. The branding experience is taken a step further with specially designed movie tickets incased in Disney's Movie Magic branded envelope, which will contain a token gift related to Disney movies. Adlabs locations will also be decorated in keeping with the fantasy world of Disney.

Unveiling the new logo and commenting on their efforts to enhance the Disney entertainment experience, The Walt Disney Company (India) managing director Rajat Jain said, "There is no such concept as a children's movie, but rather a family viewing experience. The endeavor of the brand will be to build the emotional connect between the content and the consumer and we are working on constant innovations to deliver this."

"'We're pleased to provide families with a new weekend entertainment option that engages the whole family together. Disney's Movie Magic is a unique wholesome entertainment experience for families, which will be available through leading multiplex chains across India," adds Jain.

Disney's Movie Magic will be promoted extensively through a comprehensive marketing campaign including television, in-cinema and print advertising bolstered by onground, ATL and online initiatives. Going forward, this initiative will include a loyalty programme, special schemes with schools and more exciting offerings to add the magic of Disney to special festivals and holidays.

Adlabs Films Limited COO Tushar Dhingra said, "Movie going is a social activity and an emmersive experience and we attempt to create an experiential journey for the family. We should never underestimate the repeat power of this segment of the audience. The before and
after experience will keep them coming back for more."

Commenting on their marketing efforts, Dhingra added, "We have the advantage of an in house inventory, that will produce advertisements to attract the kids segment and apart from the media mix, word of mouth should give it a good start."

When queried as to why this offer has strategically omitted other bigger metros Dhingra said that even tier 2 and tier 3 cities have reflected a great demand for such forms of entertainment however, they do plan to roll out similar initiatives in the other metros soon.

The in-cinema promotions show a bored father and son playing table tennis in an unenthusiastic way, until they find out about the new Disney and Adlabs Movie Magic offer. The next scene catches the whole family enjoying the entertainment and fun. Similar advertisements have been rolled out in the print including the Mumbai Mirror and Bombay Times.

This offer will be applicable to the morning shows on every weekend between 9 to10 and will be priced at a Rs. 90.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/independence-day.jpg?itok=LQ3cSQDG
News channels celebrate Independence Day with special shows

NEW DELHI: The country is marking its 74th Independence Day today and though the overall celebrations are a bit different this year because of the ongoing Covid-19 pandemic, television news channels are trying to make sure the fervour and festivities remain intact with special programming line up...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/independence_day.jpg?itok=J5pzwDTy
TV channels line up special shows for Independence Day

MUMBAI: The country is gearing up to celebrate India’s 74 Independence Day. The patriotic fervor is in the air. However this year's Independence Day, which is traditionally marked with a lot of pomp and gaiety, will be subdued and restricted due to the circumstances created by the Covid2019...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/kalanithi_maran.jpg?itok=nhcW9Ywt
Sun TV operating margin up despite revenue and bottom-line fall in Covid2019 quarter

BENGALURU: Kalanathi Maran’s regional telecaster and FM radio broadcaster Sun Tv Network (Sun TV) reported 44.3 percent y-o-y decrease in consolidated operating revenue for the quarter ended 30 June 2020 (Q1 2021, period or quarter under review) as compared to the corresponding quarter of the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/vandematram.jpg?itok=inIkHZRd
MCAI gifts a new rendition of Vande Matram on Independence Day

MUMBAI: On the occasion of the 74th Independence Day, The Music Composers Association of India (MCAI) will be gifting the nation a new rendition of the eternal Indian national song Vande Mataram, which was composed by Bankim Chandra. What makes the new composition unique and different is that it...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/barc.jpg?itok=Zw6PcOpm
BARC week 31: Gujarati market witnesses new entrant Sandesh News

NEW DELHI: In week 31 of BARC India ratings, Sandesh News replaced Colors Gujarati in the Gujarati market and Shemaroo Marathibana replaced Fakt Marathi in the Marathi market. Tamil market saw a downfall in viewership with Sun TV leading the charts with 1009795 as compared to 1035819 impressions in...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/cpl.jpg?itok=nhKxo02r
FanCode to exclusively live stream Hero Caribbean Premier League

MUMBAI:  FanCode a multi-sport aggregator platform by Dream Sports, has partnered with Hero Caribbean Premier League (CPL T20) to exclusively live stream all the cricket matches from the T20 tournament starting 18 August. FanCode will provide a comprehensive digital experience to Hero CPL fans...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/amarpreet_singh_saini.jpg?itok=tTjeC5MH
ZEE Biskope salutes the spirit of the Indian Army through its I-Day bouquet

History has witnessed the great and gallant contributions of the Bhojpuri region since India’s freedom struggle. Bihar & Jharkhand take pride serving in the army, the police or IAS. Their undying passion in contributing to the society & the nation is admirable. It’s the valor of these...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/shashi-shekhar-vempati.jpg?itok=0pxvl9oj
"Most private broadcasters don't give credit to live DD feed": Prasar Bharati’s Shashi Shekhar Vempati

Prasar Bharati CEO Shashi Shekhar Vempati is a little miffed with private broadcasters. The reason? While 200 TV channels carried Doordarshan’s live coverage of main events, most private channels didn’t give credit.

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/rahul_0.jpg?itok=0YhZC3zC
Discovery channel India celebrates 25 years

MUMBAI: On 15 August 2020, Discovery channel will commemorate its 25th anniversary in India by hosting celebrations on-air, online, and in the heart of communities around the country. To mark the milestone, Discovery has launched a new campaign #KeepExploring with noted actor Rahul Bose doing the...

Television TV Channels Specialised and Niche

Sign up for our Newsletter

subscribe for latest stories

* indicates required