Television

Ajay Jadeja, Sanjeev Kapoor to put on their dancing shoes on Sony

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/13/Untitled-1_8.jpg?itok=K8h8XqsU

MUMBAI: Hindi general entertainment channel Sony has had success in the reality genre in the past with shows like Indian Idol. The channel is hoping to consolidate further with a new dance based reality show Jhalak Dikhhla Jaa Dancing With The Stars.

The show kicks off on 7 September and airs every Wednesday and Thursday at 10 pm.

Actor Shilpa Shetty (one of the judges) along with the celebrity contestants Rati Agnihotri, Shweta Salve, Mona Singh and Mahesh Majrekar For the uninitiated, the show is based on the BBC format Strictly Come Dancing. It also achieved success in the US on ABC.

There the show is called Dancing With The Stars. Basically well known personalities will show off their dancing skills. They will undergo two weeks of training with their partners who specialise in dancing.

For Sony's show, the celebrities chosen are former cricketer Ajay Jadeja, celebrity chef Sanjeev Kapoor, actress Rati Agnihotri, television anchor Pooja Bedi, TV actress Mona Singh, director Mahesh Manjrekar, TV star Shweta Salve and TV actor Akashdeep Sehgal.

The show is being produced by Synergy and Theatre Red. Each episode will see one team eliminated. Viewers can vote through SMS. The judges are director Sanjay Leela Bhansali, choreographer Farah Khan and actress Shilpa Shetty. Equal weightage in terms of points will be given to both the judges and the SMS' sent in by the viewers.

Set India COO NP Singh with ace choreographer Sandip Soparkar and SET senior V-P and programming head Anupama Mandloi

Speaking on the initiative, Sony COO N P Singh says, "The show is all about super achievers in their respective fields who are here yet again to excel in something new. The winner takes home Rs. 5 million. What is unique compared to other shows (read Star One's Nach Baliye) is that the celebrities do not know how their ability to dance is or is not. Maybe they will discover that they possess a talent to dance. We drew out a list of possible participants. We then decided that these were the celebrities who would be the best fit."

BBC Worldwide director of emerging territories Monisha Shah says, "The show is as good as it gets. It has swept global audiences off their feet and has become a ratings blockbuster in every continent. With its wonderful combination of glamour, talent and passion we are especially excited that Sony has taken BBC Worldwide's format and tailored it so well for the Indian audience. The judges, hosts, celebrities and their partners are all in place."

Synergy founder Siddharth Basu says," Jhalak Dikhhla Jaa Dancing With The Stars is a grand and a glamorous show which is as much about live wire personalities and the fun of fusion dance as it is about the grit behind the glamour. It is not just about the usual suspects going through all too familiar routines but about the performance and pain of public figures who are not trained dancers and the fantastic journey they undertake to pit their best foot forward. That is what makes it the mother of all shows and that is what is making it work in countries around the world."

On the marketing front to push the show, Singh says that promo spots have been created. These are airing on the channel as well as in cinema halls. The channel is also taking out hoardings and is looking to have a presence in malls. There will also be print ads.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Commando-3-creative.jpg?itok=ZQCqdHNb
Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nba.jpg?itok=rhiRm_zH
NBA targets 31 July as return of season

MUMBAI: NBA fans finally have reason to rejoice as NBA commissioner Adam Silver and the league office have intimated the board of governors about the new date, 31 July, for the season to return, according to Shams Charania of The Athletics.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/wion.jpg?itok=KCarpy5r
“We have to take care that businesses which have been built by the sweat and toil of Indians and which have had a great brand value cannot be picked up by people who are just looking for an opportunity”

The Wuhan virus is taking lives and bleeding economies and the leaders of the world have a double challenge now, to save lives and to save livelihoods. WION, India’s first International news channel took an exclusive interview with a leader who perhaps has the most difficult job in the world right...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/marathi.jpg?itok=xWxhagqO
Marathi GECs improvise to engage viewers during lockdown

Given the dearth of fresh content, Marathi GECs had to come up with ways to fill airtime. Some are running dubbed versions of Hindi hit shows during the Covid2019 lockdown while others have fresh content such as those shot by actors. However, the most common trend in all of these channels is comedy...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/tv_0.jpg?itok=It610QIO
Television ad volumes see uptick during past two weeks

After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/aa.jpg?itok=LoSSxYGr
How ABP News Network helps employees cope with Covid2019 paranoia

Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and at the same time looking at business continuity.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/mib.jpg?itok=FRSd1QbG
Clear payments to workers till March, I&B ministry tells broadcasters, producers

MUMBAI: The ministry of information and broadcasting has urged the broadcasters and producers of TV serials to take a compassionate view of workers who have been hit by the Covid2019 pandemic. The ministry has urged them to ensure that all payments due to them up to March 2020 are cleared at the...

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/ciggreate.jpg?itok=hUt1kjoR
This world no tobacco day, MTV and MTV Beats say: It's time to quit!

MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/barc_0.jpg?itok=_PIIAFfW
English genre sees max growth across prime time and non-prime time

MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. Both prime time and non-...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required