Television

FremantleMedia goes global with Jamie Oliver

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CANNES: The distribution arm of global production company FremantleMedia, Fremantle International Distribution (FID), announced at MipTV a raft of international sales for a number of series starring celebrity British chef Jamie Oliver, including Jamie's School Dinners, Jamie's Great Italian Escape and Jamie's Kitchen.

Jamie's School Dinners is currently planned to premiere in the US on TLC while Jamie's Great Italian Escape will make its American debut on theTravel Channel.The launch of Jamie's Kitchen, also on TLC, will mark the first time the show will air on one of the Discovery Communication Inc.'s cable networks.

Both Jamie's Kitchen and Jamie's School Dinners have received tremendous praise from viewers and critics alike. Jamie's Kitchen has recieved many awards like Indie Award, C4 Documentary Award (UK), Grierson, Most Entertaining Documentary(UK); Jamie's School Dinners has won the National Television Award, Most Popular Factual Programme (UK).
Fremantle International Distribution managing director David Ellender commenting on the raft of international sales said, "Jamie Oliver's accessibility and culinary creativity have allowed him to transcend cultural and linguistic barriers to create a great demand for his programming around the world. As we introduce Jamie to a wider audience in the United States, Discovery Communications Inc.'s unique array of networks provide the perfect venue for these premieres and make them the ideal partner."

Jamie's Great Italian Escape follows Jamie's impulsive trip to Italy where he searches for new sources of inspiration in order to reignite his passion for cooking. Driving from town to town in his trusty camper, Jamie's adventures take him across the country as he learns about street food in Palermo, dines with monks in Farfa and hunts wild boar in the mountains of Le Marche.

25 territories have to date snapped up Jamie's latest series, Jamie'sGreat Italian Escape including RaiSat, Italy; TV Norge, Norway; TV Danmark, Denmark; SABC, South Africa; Kanal 5 Sweden; Discovery Asia; Network Ten, Australia; TVB, Hong Kong; TVNZ, New Zealand; RTL2, Germany; Food Network; Canada, WOWOW, Japan; GloboSat, Brazil; VMMA, Belgium; Ren-TV, Russia and CP 2000 and Ceska, Czech Republic.

In Jamie's School Dinners, Jamie embarks on a monumental undertaking: take charge of 20,000 school dinners a day in one of London's most demanding areas. If he succeeds in transforming the way kids eat, Jamie will try to create a blueprint for school meals across the United Kingdom. But will Jamie's efforts put him at the top of the class or will his quest to create a healthy eating curriculum prove too daunting a task?

An impressive 33 territories have ordered Jamie's School Dinners including ORF, Austria; OK-Nova TV, Croatia; Cuisine TV, France; RaiSat, Italy; SIC, Portugal and Kanal 5, Sweden, among others.

Jamie's Kitchen chronicles Jamie's effort to open a brand new restaurant in London's East End. Not only is this his first restaurant, but Jamie gives himself an additional challenge by selecting 15 unemployed and inexperienced Londoners to train as his chefs. A busy schedule, delays in construction, increasingly troublesome trainees and the birth of his child gradually make the process more difficult for Jamie as he seeks to prove that it's a passion for food, not academic qualifications, that make a great chef.

Jamie's Kitchen has also proved to be a phenomenal globe-trotting series for FID, which has secured sales in over 40 territories, including RTL2 Germany; SBS, Denmark; TV Norge, Norway; Mico, Japan and TVB, Hong Kong.

Also, FID has also sold Oliver's Twist to TV Azteca,(Channel 7), in Mexico, which is the 50th market to have bought the series. Fronted by Oliver, Oliver's Twist blends the culture and style of London street life with interesting people and delectable food. From the markets, to house parties and of course to Jamie's new kitchen, Jamie cooks up fresh, simple food for good times with family and friends.

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